GTM Operations Manager

GTM Operations Manager

This role is responsible for building and optimizing the systems, processes, and data infrastructure that power a growing go-to-market organization. You will own the operational foundation behind Sales, Marketing, Customer Success, and Support teams, ensuring tools and workflows operate seamlessly. The position combines strategic thinking with hands-on execution, from mapping complex systems to improving daily team productivity. You will drive data accuracy, automation, reporting visibility, and scalable processes that help teams focus on customers rather than operational friction. Working closely with cross-functional leaders, you will shape the evolution of the GTM technology ecosystem and enable sustainable growth. This is a high-impact opportunity for an operationally minded builder who thrives in a fast-paced, collaborative, and autonomous environment.

Accountabilities:

The GTM Operations Manager will own the reliability, efficiency, and continuous improvement of the systems supporting the go-to-market organization. This role requires a combination of operational ownership, technical understanding, and cross-functional collaboration to create scalable infrastructure and eliminate friction across teams.

• Build and maintain a comprehensive view of the GTM technology ecosystem, documenting system architecture, integrations, data flows, dependencies, and workflows across Marketing, Sales, SDR, Customer Success, and Support.
• Map the end-to-end prospect and customer journey across systems, identifying gaps in data handoffs, process breakdowns, and opportunities for improvement.
• Audit and optimize GTM workflows by identifying manual processes, redundant tasks, unclear ownership, and opportunities for automation.
• Design and implement workflow improvements that increase productivity, improve data accessibility, and enable teams to operate more effectively.
• Manage integrations across CRM, marketing automation, sales engagement, customer success, and related platforms to ensure accurate, reliable, and consistent data flows.
• Establish and maintain data quality standards, including field definitions, naming conventions, object relationships, and enrichment processes.
• Monitor system performance and proactively resolve integration issues, data inconsistencies, and operational bottlenecks.
• Build reporting infrastructure, dashboards, and KPI frameworks that provide actionable visibility into funnel performance, pipeline health, and operational effectiveness.
• Own the GTM technology roadmap by evaluating new tools, managing vendor relationships, improving existing platforms, and identifying opportunities for innovation.
• Partner with leadership and cross-functional stakeholders to translate business needs into scalable operational solutions.
• Maintain clear documentation and create repeatable processes that allow teams to operate independently and confidently.

Requirements:

The ideal candidate is an operationally driven systems thinker who enjoys transforming complex environments into efficient, scalable solutions. You bring strong technical aptitude, excellent communication skills, and the ability to collaborate across business and technical teams.

• 5+ years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations, Business Systems, or a related function.
• Hands-on experience managing CRM platforms such as Salesforce and/or HubSpot, including administration, workflows, automation, object configuration, and integrations.
• Experience designing, documenting, auditing, and improving GTM processes and system architectures.
• Strong understanding of GTM technology ecosystems, including marketing automation, sales engagement tools, enrichment platforms, customer success systems, and analytics tools.
• Ability to troubleshoot complex data issues, trace information flows, validate integrations, and maintain high data quality standards.
• Experience working with integration platforms such as Zapier, Make, Workato, native connectors, or APIs.
• Strong analytical skills with the ability to define metrics, build reporting frameworks, and identify operational insights.
• Excellent communication skills with the ability to translate technical concepts for business stakeholders and business requirements for technical teams.
• Strong organizational skills with the ability to manage multiple projects, priorities, and stakeholders in a fast-moving environment.
• A proactive ownership mindset with a passion for continuous improvement, documentation, and operational excellence.
• Ability to work independently, navigate ambiguity, and identify opportunities before they become challenges.

Preferred qualifications include:

• SQL experience for data analysis, troubleshooting, and validation.
• Experience with enrichment, intent, or analytics platforms such as Qualified, RB2B, Clay, or similar tools.
• Experience building internal dashboards, reporting solutions, or lightweight operational tools.
• Familiarity with B2B SaaS environments and high-growth organizations.

Benefits:

• Competitive compensation package based on experience, skills, and role alignment.
• Flexible, remote-friendly work environment with a focus on autonomy and trust.
• Opportunity to have significant ownership and visibility within a rapidly growing organization.
• Collaboration with senior leadership and cross-functional teams on strategic initiatives.
• A mission-driven culture focused on innovation, teamwork, continuous improvement, and meaningful impact.
• Professional growth opportunities in a fast-paced technology environment.
• Inclusive workplace committed to equal opportunity and diverse perspectives.