Principal Product Marketing Manager

The OpportunityAs a Product Marketer on the Adobe Acrobat team, you will help identify key opportunities for our product platform. You will focus on discovering new segments and areas for expansion. You will be passionate about crafting strategies that drive outstanding business growth!As an experienced marketer, you have a deep appreciation for the customer, are data-driven, and proficient in marketing frameworks, channels, and tactics. You are a marketing generalist, skilled in different areas of marketing and can adapt to various key initiatives and strategic priorities. You have strong cultural awareness and excel at establishing relationships and credibility across diverse teams. You understand software as a service, AI, and subscription models and are a self-starter with strong initiative.ResponsibilitiesDrive business growth by identifying marketing opportunities, defining a clear cohesive strategy and approachWork closely with Product teams to identify and nurture new products and featuresDevelop compelling value proposition messaging for products to convince prospects to try, buy, and adopt our softwarePartner across Marketing, Sales, Finance, Product, and Analytics teams to define strategic prioritiesTranslate strategies into marketing initiatives with key cross-functional marketing teamsBe a steward of the business, understanding financial impact, growth levers, and dashboard metricsCollaborate with research and insights teams to understand business trends and develop insights that translate into meaningful recommendations for growthUnderstand pricing strategies, freemium models, lineup, and promotion pricingRequirementsBS/BA with 10+ years of marketing experience; technology company and SaaS experience preferred. MBA or equivalent experience is preferredProduct Marketing knowledge and background with consumer and/or small business preferredAnalytical, proficient in dashboards and market research. Applies and interprets insights to advise decisions and strategic directionDemonstrates test & learn, and growth mentalityDemonstrated leadership success in multifaceted environments, rapidly anticipating and adapting to shifting prioritiesGlobal cultural sensitivity and experience working with international teamsStrong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives; highly collaborative work styleStrong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendationsOutstanding analytical, verbal, and written communication skillsExcellent program management skillsAbout AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeAug 04 2026 12:00 AMIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.SummaryLocation: San Francisco; San JoseType: Full time