Business Development Specialist

Job Description

Job Description

In addition to the base salary, this position includes a highly competitive, performance-driven incentive plan.

Reports to: Business Development Manager

Division: Business Development and Marketing

Position Classification: Exempt, Full-Time

Fields: Medical Devices, In-Vitro Diagnostics - Healthcare

Location(s): Hybrid preferred (on-site two days per week, Rockville, MD office) or Remote

Summary/Objective:

The Business Development Specialist is responsible for originating and converting new business opportunities for GMED North America by developing relationships with prospects and guiding them through the full sales lifecycle. This role focuses on proactive outbound prospecting and the management of inbound sales inquiries, with full ownership from qualification through quote signature.

The Business Development Specialist plays a critical role in building a sustainable new‑business pipeline, expanding GMED NA’s client base, and promoting GMED NA’s certification, regulatory, and training services in alignment with company strategy and delivery capacity. 

• New Business Development, Active Prospecting & Inbound Lead Management
  • Proactively identify, engage, and qualify new prospects through outbound prospecting activities, including targeted outreach, referrals, and event follow‑up.
  • Manage and qualify inbound sales inquiries, and ensure timely follow-up and progression
  • Own the full prospect lifecycle for new business opportunities, from initial contact through opportunity qualification, proposal development, negotiation, and quote signature.
  • Balance outbound prospecting efforts with inbound inquiry management to maintain a healthy and diversified new‑business pipeline.

• Pipeline Ownership & Opportunity Management

  • Build, maintain, and actively manage a robust pipeline of qualified new‑business opportunities.

  • Progress opportunities through defined CRM stages with clear next steps, timelines, and ownership.

  • Manage long‑cycle sales opportunities through consistent follow‑up and relationship development.

  • Ensure pipeline health, accuracy, and visibility to support forecasting and leadership reporting.

• Commercial Execution, CRM Discipline & Cross-Functional Collaboration

  • Lead commercial discussions with prospects, including positioning GMED NA’s value proposition and handling objections.

  • Coordinate proposal development with Operations, Certification, and other internal stakeholders to ensure accuracy, feasibility, and alignment with GMED NA’s service capabilities.

  • Support negotiations within defined guidelines and contribute to closing new business opportunities.

  • Maintain accurate, timely, and complete records of all prospect interactions, opportunities, and commercial activities in GMED NA’s CRM.

  • Collaborate closely with internal teams to ensure a smooth transition from sales to service delivery upon quote signature.

• Industry Networking, Market Intelligence & External Relationships

  • Build and maintain professional relationships with regulatory consultants, industry advisors, and other external influencers to support lead generation and market visibility.

  • Attend industry conferences, trade shows, and networking events as needed to represent GMED NA and generate new business