Senior Business Analyst, Revenue Growth Platforms

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

NBCUniversal is seeking a Sr. Business Analyst, Revenue Growth Platforms to support the development and execution of products that enable revenue growth across our advertising business. Reporting to the Director, Revenue Growth Platforms, this role will help deliver capabilities that improve prospecting, lead management, seller workflows, and revenue generation across Programmatic, Universal Ads, Local, and SMB businesses.

The Sr. Business Analyst will partner closely with Sales, Operations, Data, Technology, and Product teams to define requirements, prioritize enhancements, and deliver scalable solutions that improve seller productivity and business outcomes.

Responsibilities

• Partner with stakeholders to understand business objectives, seller workflows, and process improvement opportunities.
• Gather, analyze, document, and validate business requirements for revenue growth initiatives.
• Translate business needs into user stories, functional requirements, process flows, and acceptance criteria.
• Support initiatives across lead generation, prospecting, qualification, routing, engagement, and conversion processes.
• Collaborate with Salesforce Product and Technology teams to implement solutions within the broader sales technology ecosystem.
• Analyze business processes, user feedback, and performance metrics to identify optimization opportunities.
• Support backlog refinement, testing, deployment, and release activities.
• Lead User Acceptance Testing (UAT) planning, execution, and issue resolution.
• Develop process documentation, training materials, and business procedures.
• Support evaluation of sales technology platforms, integrations, and emerging capabilities.
• Partner across teams to deliver consistent and connected seller experiences.

Qualifications

Required Qualifications

• 5+ years of experience in Business Analysis, Sales Operations, Revenue Operations, Sales Technology, or a related field.
• Strong understanding of the lead-to-revenue lifecycle, including lead generation, qualification, management, and conversion.
• Proven experience gathering and documenting business requirements and translating them into technology solutions.
• Experience working with Salesforce and CRM-enabled sales processes.
• Ability to create process maps, workflow documentation, and functional specifications.
• Strong analytical, problem-solving, and organizational skills.
• Experience working with cross-functional business and technology teams in Agile or similar environments.
• Excellent communication, facilitation, and stakeholder management skills.
• Bachelor's degree or equivalent experience.

Preferred Qualifications

• Experience in advertising, media, streaming, ad tech, or enterprise sales organizations.
• Familiarity with prospecting, sales intelligence, lead enrichment, and sales engagement platforms.
• Knowledge of Salesforce Lead, Account, Contact, and Opportunity workflows.
• Experience supporting Programmatic, Local, SMB, or emerging revenue businesses.
• Understanding of digital, streaming/CTV, and programmatic advertising workflows.
• Experience supporting sales transformation, CRM modernization, or process improvement initiatives.

Additional Requirements:

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $95,000 - $115,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to .

Business Segment: Ad Sales Compensation: USD 95000 - USD 115000 - yearly