VP of Growth Marketing

Role Description

We’re hiring a VP of Growth to own the entire growth engine. This is not a channel role. This is not a “manage agencies” role. This is a build, lead, and scale the machine role.

You will architect and run a modern DTC growth system across:

• Paid acquisition
• Organic / founder-led growth
• Creative strategy
• Affiliate + partnerships
• Lifecycle + retention
• Offer + funnel design

You’ll lead a cross-functional team and be directly responsible for driving new customer growth, CAC efficiency, and LTV expansion.

Qualifications

• 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
• Expert understanding of building repeatable, scalable growth systems, not just paid ads
• Team leader and people manager, capable of driving channel-level performance
• Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
• World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.
• Shopify ecosystem expert (Platform functionality, apps, integrations)
• Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
• Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
• Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
• Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
• Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
• Can manage external agencies and contractors while owning outcomes
• Care deeply about health, food, and building a brand with integrity
• Prefer low-ego, remote, async work environments

Requirements

• Build and continuously evolve our growth playbooks
• Design scalable systems for:
  • Paid acquisition (Meta-first, multi-channel expansion)
  • UGC + creator pipelines
  • Affiliate / performance partnerships
  • Founder-led organic growth (critical)
• Translate strategy into clear weekly execution + KPIs
• Oversee multi-million dollar annual spend
• Drive performance across: Meta (core), Google / YouTube, Emerging channels (TikTok, etc.)
• Optimize to contribution, not vanity ROAS
• Continuously push new audience + creative expansion
• Own the creative engine, not just performance
• Build repeatable systems for:
  • High-volume UGC production
  • Ad concept pipelines (hooks, angles, offers)
  • Iteration velocity
• Partner tightly with content + founder to unlock scroll-stopping creative
• Build systems that convert: Organic reach → leads → customers
• Launch and scale:
  • Lead magnets
  • Advertorial funnels
  • “Blog ads” / whitelisting strategies
• Constantly ideate and test:
  • Offers (bundles, discounts, entry points)
  • Funnels (sample packs, subscriptions, lead gen)
• Improve AOV, Conversion rate, and New customer acquisition efficiency
• Build a subscription-first growth engine
• Drive Repeat purchase rate and Cohort LTV (30 / 60 / 90 day)
• Partner with Retention lead on:
  • Email / SMS
  • Post-purchase flows
  • Retention campaigns
• Lead and develop a high-performance growth org:
  • Paid, Retention, Creative / Content, Affiliates, and Brand / Partnerships
• Set clear ownership, KPIs, quarterly rocks and accountability
• Create a culture of Speed, Ownership, Relentless iteration

Benefits