Senior Marketing Manager

Role Description

This position reports to the Sr. Director Marketing and serves as a senior individual contributor on the Optum Rx Growth & Retention Marketing team, supporting B2B marketing initiatives for a key strategic partner business segment. The Senior Marketing Specialist plays an advanced role in executing and coordinating high-impact, client-facing marketing programs that support growth, retention, and sales enablement efforts. This role operates with increased autonomy and judgment, managing complex deliverables, tight timelines, and cross-functional dependencies while partnering closely with Sales, Product, Client Management, and external partner stakeholders. The role requires the ability to proactively manage workstreams, anticipate needs, and ensure consistent, high-quality delivery across recurring and ad-hoc marketing initiatives.

• Advanced B2B Marketing Execution
  • Lead execution of complex B2B marketing initiatives and client communications, managing work from intake through delivery with limited day-to-day oversight.
  • Coordinate recurring marketing deliverables and ongoing communications aligned to established business rhythms, partner expectations, and external review processes.
  • Apply strong understanding of Optum Rx products and programs to ensure messaging accuracy and relevance across all client-facing materials.
• Sales, Growth & Pipeline Enablement
  • Independently manage development and customization of high-stakes sales presentations, executive summaries, and finalist materials in support of active opportunities.
  • Partner closely with Sales and Growth leaders to interpret opportunity needs and translate them into effective marketing support.
  • Support demand generation and prospecting initiatives, ensuring marketing execution aligns to targeting strategies and follow-up requirements.
• Product, Content & Digital Marketing Leadership
  • Serve as a primary execution lead for custom product marketing updates, program changes, and positioning materials used across sales, renewals, and prospecting.
  • Own updates and enhancements to partner-specific digital content, including microsites or landing pages, ensuring content remains current and aligned to business priorities.
  • Translate complex, technical, or clinical concepts into clear, compelling client-ready messaging and presentations.
• Cross-Functional Leadership & Stakeholder Management
  • Act as a central point of coordination across marketing, sales, product, client management, clinical, creative teams, and external partner stakeholders to ensure alignment and timely delivery.
  • Proactively surface risks, dependencies, and timing conflicts, and partner with marketing leadership to resolve issues.
  • Manage multiple brands, co-branding requirements, and client-specific variations with limited direction.
• Projects, Events & Continuous Improvement
  • Lead marketing execution for events, webinars, campaigns, and special initiatives, including planning, content development, coordination, and post-initiative follow-up.
  • Identify opportunities to improve processes, templates, or workflows to increase efficiency and consistency within the marketing team.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or related field
• 5+ years of experience in B2B marketing, sales enablement, or client-facing marketing roles
• 3+ years of demonstrated experience leading execution of complex marketing initiatives
• Advanced proficiency in Microsoft Office, particularly PowerPoint
• 3+ years of experience managing multiple workstreams and stakeholder inputs simultaneously

Requirements

• Healthcare or pharmacy benefit management (PBM) marketing experience
• Experience supporting enterprise or strategic partner relationships
• Strong PowerPoint storytelling, formatting, and presentation design skills
• Experience supporting demand generation, prospecting campaigns, or large-scale sales efforts
• Experience working in Marketo and Workfront

Benefits

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution (all benefits are subject to eligibility requirements)