Senior Marketing Manager

Role Description

The Senior Marketing Manager is a pivotal leader responsible for driving strategic marketing initiatives across assigned business units within the multi-species portfolio. This individual will forge and nurture impactful partnerships, strengthen brand visibility, and deliver exceptional marketing campaign execution. Success in this role requires close collaboration with internal stakeholders and the marketing team to ensure full alignment with business goals and brand standards.

This role is fully remote and eligible candidates will live in the following states:

• Alabama
• California
• Florida
• Georgia
• Illinois
• Indiana
• Iowa
• Kentucky
• Louisiana
• Maryland
• Massachusetts
• Michigan
• Minnesota
• Missouri
• Nebraska
• Nevada
• New Hampshire
• New Jersey
• New Mexico
• New York
• North Carolina
• Ohio
• Pennsylvania
• South Carolina
• Tennessee
• Texas
• Virginia
• Wisconsin

Job Responsibilities:

• Build and maintain strong, collaborative relationships with assigned business partners to drive market share expansion and lead joint business initiatives.
• Lead strategic planning efforts that align with the distinct objectives for each species, ensuring all initiatives meet business goals and uphold brand standards.
• Collaborate with key internal teams, including sales, training, partnerships, management, logistics, and purchasing, to ensure cohesive service delivery and brand consistency.
• Work closely with Marketing Specialists and Managers to guide creative strategies for each species, fostering professional development, providing mentorship, and ensuring creative excellence.
• Partner with the Marketing Manager to develop and execute a compelling vision for national trade shows, ensuring consistent and impactful brand representation across all species.
• Drive the division’s advertising strategy, overseeing sales opportunities that support revenue growth and align with brand identity.
• Lead innovative initiatives to continuously elevate brand awareness and market positioning.
• Perform other duties as assigned.

Supervisory Responsibilities:

• Overseeing the Multi-Species Marketing Specialist content management assignments, providing feedback, guidance, and effective execution of marketing projects.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field required; advanced degree preferred.
• Minimum of 7 years of marketing experience, preferably in a multi-brand or portfolio environment in the Animal Health industry.
• Minimum of 3-4 years of direct management experience with at least 1 direct report.
• Excellent written and verbal communication skills with the ability to work in and support cross-functional collaboration.
• Strong organizational skills with the ability to prioritize tasks, manage multiple projects simultaneously, and maintain strong attention to detail.
• Deep understanding of marketing strategies, campaign development, and content creation.
• Ability to interpret data and apply insights to guide strategic and tactical decisions.
• Ability to read, write and speak English.
• Ability to read and interpret documents such as safety rules, employment policies, operating instructions, and procedural manuals.
• Basic computer skills with the ability to operate a Windows-based computer and perform data entry independently.

Requirements

• Job duties and requirements may be subject to modification to reasonably accommodate individuals with disabilities.
• Requirements are representative of the minimum levels of education, experience, and skills required to perform the essential functions of this job.
• The job description does not constitute a written or implied contract of employment.
• Midwest Veterinary Supply reserves the right to revise or change job duties and responsibilities as the need arises.

Benefits

• Competitive pay and a comprehensive benefits package including Medical, Dental and Vision insurance.
• Life and Accidental Death & Dismemberment (AD&D) insurance.
• Short- and Long-Term Disability insurance.
• 401k plan.
• Paid holidays and Paid Time Off (PTO).
• Business casual work environment with weekly relaxed dress days.
• Monthly breakfasts and birthday celebrations.
• Regular events like holiday contests, cookouts, and employee appreciation celebrations.