Channel & Product Marketing Manager

The Channel & Product Marketing Manager will play a key role in driving the success of ControlCase’s channel partnerships, including Managed Service Providers (MSPs), technology partners, go-to-market alliances, and traditional Value-Added Resellers (VARs). This individual will develop, execute, and optimize marketing strategies to build and expand these partnerships and drive business growth. This role is designed for someone with a strong understanding of channel dynamics and the ability to create impactful marketing programs that support the company’s strategic objectives in the channel ecosystem. Key Responsibilities: Partner Enablement: Develop and execute marketing programs to empower MSPs, technology partners, and VARs, helping them promote ControlCase’s services effectively to their customer base. Go-To-Market Strategy: Collaborate with the sales and product teams to create go-to-market strategies for channel partners. Ensure alignment between product offerings, partner needs, and market trends. Content Creation & Campaigns: Work with a team of designers, writers, and marketing experts to manage the creation of tailored content and marketing collateral for channel partners, including brochures, webinars, email campaigns, and case studies. Support the execution of joint marketing campaigns. Partner Training & Communication: Train partners on ControlCase products, certifications, and marketing tools. Maintain regular communication with partners to keep them informed about product updates, promotions, and industry developments. Measurement & Reporting: Track the effectiveness of channel marketing programs, providing regular reports and insights into campaign performance and partner engagement. Event Support: Help plan and execute partner-focused events, webinars, and conferences to promote ControlCase’s services and strengthen partner relationships. Relationship Management: Build strong relationships with key contacts at channel partner organizations to foster collaboration and drive joint business objectives. Required Qualifications: Bachelor’s degree in Marketing, Business, or related field. 3+ years of experience in channel marketing or partner marketing, ideally in the IT, cybersecurity, or compliance industry. Strong understanding of MSP, VAR, and technology partner ecosystems. Proven experience in creating and executing marketing campaigns targeting B2B audiences. Excellent written and verbal communication skills. Ability to manage multiple projects and deadlines in a fast-paced environment. Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Asana). Preferred Qualifications (Nice to Have): Familiarity with ControlCase’s services and the broader compliance/cybersecurity landscape. Knowledge of partner program structures and incentives. Experience in channel partner training or enablement. #J-18808-Ljbffr ControlCase, LLC