Marketing Manager - B2B Demand Generation & ABM (Hybrid)

Marketing Manager – B2B Demand Generation & ABM (Hybrid) Location: Sewell, NJ (Hybrid) Schedule: Monday to Friday, 8AM–5PM ET Compensation: Starting at $95k + bonus potential Big ideas. Real pipeline. High visibility. NEST is hiring a B2B Marketing Manager to lead demand generation, digital marketing, and account based marketing (ABM) programs that drive qualified leads and revenue. If you enjoy building integrated campaigns that drive measurable pipeline, collaborating across Sales and cross-functional teams, and owning strategy from concept to execution—this could be your next move. Who We Are NEST is a pioneer in the Integrated Facilities Management (IFM) industry. For over 30 years, we’ve partnered with multi-site organizations to deliver real cost savings through industry-leading technology, operational excellence, and a deep understanding of our clients’ brand standards. We provide a fully executed, technology-driven solution that gives clients a 360° view of facilities spend helping them streamline operations, control costs, and scale with confidence. We believe great results start with great people and we invest in teams that think strategically, act decisively, and aren’t afraid to roll up their sleeves. What You’ll Do As a B2B Marketing Manager, you’ll own pipeline growth for NEST—driving demand, building engagement, and supporting complex enterprise sales cycles from start to finish. Develop and execute B2B demand generation programs that attract and convert high-quality leads across the full funnel. Build and manage account-based marketing (ABM) strategies and campaigns for key multi-site target accounts. Design and launch integrated, multi-channel campaigns (email, digital ads, webinars, events, content syndication, website) that drive qualified pipeline. Optimize search visibility and inbound demand with GEO, AEO, SEO, and intent-driven content to improve rankings in traditional and AI/LLM-driven search experiences. Partner with Product to translate our technology platform and capabilities into clear, compelling value propositions and product marketing assets. Collaborate with Sales and SDRs to define ICPs, target accounts, and key decision-makers, ensuring tight handoff and follow-up on marketing-sourced leads. Turn strategy into execution by building campaigns end-to-end—from planning and messaging through content creation, timelines, and budgets. Build and manage workflows, lead scoring, segmentation, and reporting within marketing automation and CRM tools. Track performance across pipeline, revenue, and engagement, then use data to optimize campaigns, channels, and offers. Conduct account and industry research to inform targeting, messaging, and sales enablement materials for enterprise buyers. Test new ideas, scale what works, and continuously improve B2B demand generation and ABM performance. Strategic? Yes. Hands-on? Absolutely. Who Thrives in This Role Growth-minded marketers who love connecting strategy to revenue Creative thinkers who also enjoy executing the details Data-driven decision-makers who test, learn, and optimize Strong collaborators who work seamlessly across Sales, Product, and Leadership Self-starters who take ownership and run with it Requirements 5+ years of B2B marketing experience (demand gen and/or ABM) Proven track record of driving pipeline and influencing revenue Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, etc.) Ability to balance strategy and execution in a fast-paced environment Strong analytical and communication skills Bonus opportunities 80 hours Vacation + 32 hours Personal (Year 1) 40 hours Paid Sick Time 6 Paid Holidays Medical plans – NEST helps cover the cost 401(k) with company match Employer-paid life insurance ($15,000) Employee Assistance Program (EAP) Optional Dental, Vision, Pet Insurance, Legal & Identity Protection Our Values Innovation: Delivering real cost-saving strategies through technology and operational excellence Helping: Supporting our clients, communities, and teammates Together: Building strong partnerships through trust, respect, and teamwork Equal Opportunity Employer NEST is proud to be an Equal Opportunity and Equal Pay Employer. We are committed to creating an inclusive workplace and provide reasonable accommodations for qualified individuals with disabilities. #J-18808-Ljbffr NEST® - Integrated Facilities Management