Regional Marketing Specialist

Select how often (in days) to receive an alert: Regional Marketing Specialist POSITION SNAPSHOT Type of work: Hybrid Type of contract: Open-ended/permanent Full/Part Time: Full time Location: Warszawa, PL ABOUT US Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries. ABOUT THE ROLE Job Purpose As Regional Marketing Specialist, you will join the Regional Marketing Team and turn strategy into high-quality execution across four connected areas: Digital, Product, Brand, and Events. You will develop online sales channel, working closely with direct and hybrid customers and marketplaces, launch new products, localize and implement EMEA marketing platforms and activations, support Consumer and Commercial business priorities, and ensure a consistent, premium experience across online/offline channels and customer touchpoints. Your responsibilities: Digital & e-commerce Drive cooperation with pure online players and key online customers, including seasonal sell-out and visibility packages. Implement the regional digital marketing plan in collaboration with the Regional Senior Manager and EMEA Digital Lead. Monitor emerging AI search trends and support the optimization of content for AI-powered discovery platforms and answer engines. Localize and manage digital content, websites and landing pages that support brand, product and business initiatives. Apply customer journey and UX thinking across digital touchpoints to improve the customer experience and commercial effectiveness. Monitor digital and e-commerce performance, track KPIs and translate analytics into clear, actionable recommendations. Contribute to marketing automation initiatives in collaboration with EMEA Digital and Trade Marketing teams. Coordinate local and central agencies to deliver consistent, timely and high-quality digital activities. Product marketing Localize EMEA product marketing materials in cooperation with business, sales, marketing and communications teams. Coordinate and execute go-to-market plans for new, hero and strategic Consumer and Commercial products. Support local product launches, roadshows, presentations, conferences and product-focused events. Execute paid media plans for hero products across online and offline channels in coordination with the Regional Senior Manager and EMEA Business Marketing. Support product communications, PR launches, articles, and content that build internal and external product knowledge and Product Power. Brand activation Coordinate local implementation of Bridgestone and Firestone brand activation platforms in line with EMEA guidelines and regional priorities. Support execution of the regional marketing plan to strengthen brand consideration and purchase intention. Act as a local brand guardian across company, customer and channel activities, ensuring consistent messaging, identity and visual standards. Activate Bridgestone and Firestone brand heritage through relevant B2C, B2B and employee-facing initiatives. Coordinate local prestige OEM (Original Equipment Manufacturer) activations in close cooperation with regional and EMEA stakeholders. Events Support the execution of regional B2B, B2C and employee-facing events for Consumer and Commercial audiences. Ensure every event reflects Bridgestone brand standards and delivers a consistent, premium participant experience. Coordinate activities including trade shows, product launches, driving experiences, end-user events, dealer incentive trips, sponsorships and hospitality. Cooperate with agencies, vendors and internal stakeholders, proactively managing priorities, risks and operational details. How you will work: Collaborate cross-functionally with Sales, Business Units, Trade Marketing, Communications, EMEA teams, agencies, customers and external partners. Execute agreed budgets, timelines and deliverables with strong ownership, attention to detail, and a results-oriented mindset. Use market, customer, competitor and performance data to support decisions and continuous improvement. Communicate clearly, challenge constructively and adapt quickly in a dynamic regional environment. What you bring: University degree in Marketing, Business Management, Business Administration or a related field. At least 3 years of relevant marketing experience, ideally in the e-commerce/retail or FMCG sector (automotive interest as a plus). Hands-on experience in digital marketing, marketing campaign execution, e-commerce, or online sales channels in a B2B and/or B2C environment. Practical understanding of customer journeys, digital touchpoints, SEO, AEO (Answer Engine Optimization), AI-powered search and discovery, UX, websites, landing pages, performance marketing, digital analytics, and AI marketing tools. Strong analytical skills including data interpretation, KPI tracking, reporting, and ROI/ROAS awareness. Experience in product marketing and go-to-market execution. Experience coordinating projects, events, agencies, vendors, budgets, and multiple stakeholders. Polish at native level and advanced written and spoken English. Willingness to travel as required for projects, partners, and events. WHAT WE OFFER At Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive payment; we will provide you: A supportive and engaging onboarding experience to ensure a smooth transition into our team. The opportunity to develop and grow, through training and regular mentorship. Corporate Social Responsibility activities. A truly global, dynamic and challenging work environment. Agility and work/life effectiveness and your long-term well-being. A diverse and inclusive team. We are committed to create an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive, by providing equal opportunities in employment. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate on grounds of gender, marital status, race, ethnicity, color, nationality, national origin, disability, sexual orientation, religion or age. #J-18808-Ljbffr