Sales Director

Sales Director, Co-Op DevelopmentSojern is seeking a high-energy, strategic, and relationship-driven Sales Director, Co-Op Development to lead and expand our Co-Op Host footprint across the U.S. West region. In this pivotal role, you will be the driving force behind onboarding new Co-Op Hosts, with a heavy emphasis on key California markets and major Western hubs. You will work hand-in-hand with our internal Destination Sellers, leveraging their local destination insights to pitch, negotiate, and seamlessly onboard hosts into our ecosystem. If you are a consultative sales leader who loves building networks from the ground up and thrives in a collaborative environment, we want to hear from you.Primary Responsibilities:Drive Host Onboarding: Actively prospect, pitch, and onboard high-value Co-Op Hosts across the Western U.S., achieving and exceeding quarterly acquisition targets.California Market Focus: Serve as the regional expert for California cities, mapping out high-priority sub-markets and identifying top-tier host opportunities.Pipeline Management: Manage the end-to-end sales cycle from initial outreach and consultative pitching to contract negotiation and final onboarding.Partner with Destination Sellers: Collaborate daily with Destination Sellers to align regional supply with market demand. Use their destination intelligence to build highly tailored pitches for prospective hosts.Cross-Functional Alignment: Work closely with Account Management, Onboarding, and Product teams to ensure a smooth transition for new hosts after the contract is signed.Identify Trends: Keep a pulse on local tourism, hospitality, and cooperative trends in Western states to refine pitching strategies.Data-Driven Reporting: Maintain accurate pipeline tracking in our CRM and provide regular regional forecast reports to leadership.Qualifications & Skills:Experience: 5+ years of sales or business development experience, ideally within destination marketing industry.Regional Expertise: Deep familiarity with the U.S. West market, particularly the geography, business landscape, and networking circles within California.Collaborative Mindset: A proven track record of working effectively with cross-functional or matrixed teams (like Destination Sellers) to close deals.Deal-Closing Prowess: Strong negotiation skills with experience navigating complex, multi-stakeholder contract cycles.Communication: Exceptional verbal and written communication skills; ability to deliver compelling presentations to business owners and executives alike.Travel: Ability to travel regionally up to 25–30% for key face-to-face meetings and industry events.Equal Opportunity EmployerWe are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.