Marketing Specialist

Marketing Specialist
Discover why we're a three-time Top Workplace according to the Milwaukee Journal Sentinel and one of Milwaukee's "Coolest Offices" as named by the Milwaukee Business Journal!

Why Cousins?

We're a true family. Fast-moving, action-oriented and a little chaotic - but in the best way. We'll help you ramp up quickly and empower you to bring your best, because that's how we live every day. We believe in doing better, helping more and laughing out loud. Work is where we spend most of our time, so why not spend it with people you enjoy?

The Marketing Specialist develops, plans and executes marketing initiatives that support the Cousins Subs system and our corporately owned locations. We're looking for an experienced marketer who is comfortable independently managing projects, building relationships and taking initiatives from planning through execution.

This role will lead and execute a variety of marketing initiatives, including promotions, events, fundraising, budgeting, in-store POP, catering, local partnerships and more. The Marketing Specialist will work closely with the Marketing and Field Services teams to execute initiatives that support sales, strengthen local markets and build connections within the communities we serve.

This is a hybrid position that combines time at our Support Center, remote work and regular time in the field supporting restaurants and local marketing initiatives. Travel to Cousins Subs locations, events and partnerships will be required based on business needs.

What will you be responsible for?
Local Store Marketing & Store Growth

• Develop and execute local marketing plans for assigned restaurants, including new and remodeled stores.
• Build relationships with Cousins Subs store employees, franchisees, local businesses and community organizations.
• Identify opportunities to increase sales, community engagement and store performance.
• Conduct marketing audits to help ensure consistency across the system.

Partnerships & Third-Party Marketing

• Serve as the primary contact for assigned local and third-party partnerships.
• Develop and execute partnership activations, promotions and marketing programs.
• Manage partnership relationships, timelines and deliverables.

New Revenue Generation & Catering

• Generate new sales opportunities through grassroots outreach, catering, local business development and partnerships.
• Build relationships with local businesses, organizations and catering customers.
• Manage catering orders and drive repeat business.

Budget & Project Execution

• Execute approved Local Store Marketing and New Store Opening marketing budgets.
• Track spending, invoices and project commitments.
• Manage project timelines and coordinate marketing expenses to ensure initiatives are delivered on time and within budget.

OLO & Marketing Operations

• Maintain restaurant hours, menus, pricing and product information in OLO.
• Coordinate updates for new products, promotions, store changes and closures.
• Manage corporate Local Store Marketing print orders, inventory and distribution.

Community & Corporate Marketing

• Coordinate corporate donations, donation nights, community events and other local marketing initiatives.
• Identify opportunities to increase Cousins Subs' involvement in local communities.
• Coordinate with franchisees, vendors and internal teams to execute assigned initiatives.

Performance Measurement & Reporting

• Track marketing performance and sales results across assigned initiatives.
• Evaluate campaign and program effectiveness and identify opportunities to improve results.
• Provide recommendations based on performance, market opportunities and business needs.

What are we looking for?

• 3+ years of relevant professional marketing experience.
• Proven ability to independently manage projects and marketing initiatives from planning through execution.
• Strong relationship-building, communication and problem-solving skills.
• Ability to identify opportunities and develop recommendations that support sales and business growth.
• Ability to manage multiple priorities and work effectively in a fast-paced environment.
• Experience working with business partners, vendors, community organizations or other external stakeholders.
• Experience in restaurant, franchise, hospitality, retail or another multi-location environment preferred.
• Experience with local store, field or multi-unit marketing preferred.
• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent relevant experience, preferred.
• Valid driver's license, reliable vehicle and ability to travel to Cousins Subs restaurants, events and local partnerships as needed.
• Commitment to our Core Values: Grounded, Passionate, Purposeful and Optimistic.

What's in it for you?

• Market competitive salary
• Comprehensive benefits package, including a Health Savings Account with company match
• Paid Time Off and Volunteer Time Off
• 401(k) with company match
• Paid holidays and paid parental leave
• Hybrid work environment with a mix of Support Center, remote and field-based work
• Phone allowance
• Free lunch while working at the Support Center, plus a 50% off-duty discount
• A collaborative team environment with opportunities to make an impact across our restaurants and communities

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of the job.


While performing the duties of this job, the employee is frequently required to use hands and fingers to operate a computer keyboard, mouse, and to handle other computer components. Also the individual is required to sit, use hands to finger, handle, or touch objects or controls, speak and hear. The employee is required to walk, stand, reach above shoulders, stoop, kneel, crouch, or crawl. The employee must occasionally lift and or move up to 50 pounds while moving files or relevant materials and equipment. Specific vision requirements of this job include close vision, distance vision, and the ability to adjust focus.

Work Environment : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.


The noise level in the work environment is usually moderate. The temperature of the environment is moderate with occasional cool or warm temperatures throughout the corporate office building.

The employee may be subjected to various smells and odors from cleaning products and food.

The employee may need to work in close proximity to other individuals depending on the project or assignment.

The employee is occasionally exposed to outdoor weather conditions while traveling on company business.

The above statements reflect the general details necessary to describe the major and secondary functions of the position. This is not intended to be a detailed description of all the work, qualifications and demands that may be required.


Believe in Better with us. Come join a dynamic team and authentic brand with a bright future.

EOE/M/F/Vet/Disabled