Marketing Business Analyst

Overview of the role: You will work in teams to tackle the key strategic, organizational, and operational challenges faced by our clients. Atlanta Chicago Denver San Francisco Southern California Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem‑solver who is energized by challenges? You've come to the right place. YOUR IMPACT You’ll collaborate within a team to bridge marketing expertise, marketing knowledge, and quantitative, fact‑based consulting approaches. Using this expertise, you’ll guide our clients in defining and refining their strategies in Consumer and B2B Marketing & Sales. Your clients benefit from our collective experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management. You will be dedicated to helping clients connect with customers and to drive revenue growth quickly. Working with companies to capture breakout sales growth by tapping new markets, personalizing customer experiences and optimizing interactions. You’ll be working in one of our North American offices as part of our Growth, Marketing & Sales practice (GM&S). GM&S focuses on developing marketing and sales strategies for leading companies of all major industries, including consumer goods, financial services, retail, telecommunications, and logistics. YOUR GROWTH Driving lasting impact and building long‑term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward. In return for your drive, determination, and curiosity, we’ll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues‑at all levels‑will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you’ll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else. When you join us, you will have: Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast‑paced learning experience, owning your journey. A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes. Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences. World‑class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well‑being for you and your family. YOUR QUALIFICATIONS AND SKILLS Bachelor's degree, preferably with distinction 1+ years of sales and channel management, sales operations, and/or sales technology, with a preference for B2B experience/interest 1+ years of Marketing & Sales related business experience with increasingly more senior responsibilities ideally focused in at least one of these areas: Digital Marketing, E‑consumer, E‑marketing Customer Loyalty and Customer Relationship Management, Sales and Channel Management (call center and B2B sales), Marketing Spend Effectiveness, Marketing ROI and Branding Insights and Analytics Please review the additional requirements regarding essential job functions of McKinsey colleagues. Our unwavering commitment to integrity drives everything we do, guiding us to always act in the best interests of our clients, our people, and the communities we serve. FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law. Certain U.S. jurisdictions require McKinsey & Company to include a reasonable estimate of the salary for this role. To help you understand what you can expect, the salary range for new joiners in this role in United States, including all office locations where the job may be performed, is $125,000 - $132,000 USD gross per year. This reflects our best estimate of the lowest to highest salary for this role at the time of this posting, ensuring you have a clear picture right from the start, though it's important to remember that actual salaries may vary. Factors like your office location, your unique blend of experience and skills, start date and our current organizational needs all play a part in determining the final figure. Certain roles are also eligible for bonuses, subject to McKinsey's discretion and based on factors such as individual and/or organizational performance. Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families. This includes medical, mental health, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement contributions program, financial guidance, and paid time off. FOR NON‑U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites. #J-18808-Ljbffr