Vice President of Marketing
Confidential
Vice President of Marketing
About the Company
Innovative legal software company specializing in practice management solutions
Industry
Computer Software
Type
Privately Held
Founded
2011
Employees
51-200
Specialties
- software
- legal it
- cloud-based technology
- case management software
- personal injury law
- real estate law
- estate planning & probate
- email management
- document management
- family law
- tax law
- business law
- time tracking
- legal technology
- legal tech
- billing
- saas
- law
- lawyer
- legal
- workflows
- service
- innovation
- practice management software
- productivity
- and legal forms
About the Role
The Company is in search of a Vice President of Marketing to lead its US marketing efforts during a period of significant growth and innovation. The successful candidate will be a dynamic and experienced leader with a proven track record in a senior marketing role, preferably within the B2B SaaS or technology sector. This role requires a strategic thinker who can develop and execute a comprehensive marketing strategy that aligns with the company's ambitious growth objectives and rapid product innovation cycle. The VP of Marketing will be responsible for driving awareness, generating demand, and converting prospects into loyal customers through various campaigns, content, and strategy. Key responsibilities include leading the go-to-market strategy for new AI-driven products, overseeing major marketing initiatives, and ensuring clear communication of product value propositions. The role also involves team management, fostering a collaborative and innovative team environment, and effectively managing across time zones. The ideal candidate will possess a unique dual competency, with the ability to articulate and execute a marketing strategy that drives immediate, measurable business growth, while also demonstrating creativity in long-term brand positioning campaigns. Essential functions of the role include building reports and dashboards to measure campaign effectiveness, managing the marketing budget, and leading a distributed marketing team. The candidate should have a strong portfolio of creative brand-level campaigns, experience in product marketing with quantifiable results, and a track record of successfully managing and developing a team. A background in legal technology is a bonus, but not required. The role demands a highly energetic, self-motivated individual with excellent time management skills, who can excel in a fast-paced and rapidly changing environment.
Hiring Manager Title
President
Functions
- Marketing
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Confidential
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