WIC Nutrition and Breastfeeding Coordinator

Job Description

Job Description

Program Knowledge, Compliance, and Quality Assurance

• Demonstrates strong knowledge of the WIC program mission, goals, policies, and procedures.

• Maintains current knowledge of WIC requirements, benefits, and eligibility criteria.

• Ensures compliance with confidentiality, participant safety, and regulatory requirements, including HIPAA, USDA, NYSDOH, and JPA FHC standards.

• Monitors program data, quality indicators, and performance metrics to support compliance, efficiency, and continuous improvement.

• Supports preparation for audits, state site visits, and other quality assurance activities.

• Completes required NYSDOH and JPA FHC trainings, continuing education credits, and professional development activities.

Leadership, Operations, and Staff Development

• Supports standardized program operations across multiple WIC sites to ensure consistency, efficiency, and program integrity.

• Assists with planning, implementing, and evaluating WIC services in alignment with NYSDOH policies and guidelines.

• Supervises and evaluates WIC Qualified Nutritionists and Breastfeeding Peer Counselors, providing coaching and performance feedback.

• Coordinates daily operations, workflow, staffing, and scheduling to ensure effective service delivery.

• Develops and oversees staff orientation and ongoing training programs and maintains required training documentation.

• Serves as a backup Breastfeeding Expert as a Certified Lactation Counselor and Qualified Nutritionist when required.

Communication, Outreach, and Program Initiatives

• Represents the WIC program at internal and external meetings as appropriate.

• Leads strategic initiatives to increase participation in online nutrition education.

• Promotes breastfeeding initiatives across sites to support improved maternal and infant outcomes.

• Collaborates with the Outreach Coordinator and community partners to expand breastfeeding and nutrition education awareness.

• Supports use of the WIC SharePoint platform to improve access to program documents and communication.

• Plans and coordinates WIC sponsored events, including National Nutrition Month, Breastfeeding Awareness Month, and the Annual WIC Baby Shower.

• Performs other related duties as required.

•May be required to work flexible schedules, including rotation across WIC sites based on program needs.

This role is supported by grant funding. Ongoing employment depends on the continuation of grant and organizational needs.

MINIMUM QUALIFICATIONS:

Bachelor’s degree in nutrition. Masters Preferred.

Maintains active certification as a Certified Lactation Counselor (CLC)

At least three (3) years of experience with WIC or a similar food assistance program.

Supervisory experience in a clinical, community health, or administrative setting( Preferred)

Strong knowledge of maternal and child nutrition and lactation support.