Sr. Director - Product Management (Choose)

Sr. Director - Product Management (Choose)

Full time Two Folsom, San Francisco, CA, US 94105

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers.

Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.

We're driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world.

We're building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you're ready to learn fast and help shape what's next, you'll fit right in.

About the Role

The Sr. Director, Product Management – Choose is a strategic leader responsible for shaping how customers evaluate, compare, and select products across digital and in-store environments. This role oversees three core domains — Product Merchandising, Size & Fit, and Upsell & Cross-Sell — that collectively drive product understanding, confidence, and purchase intent. This leader defines the strategy and execution framework that delivers engaging, data-informed merchandising experiences; builds trust and accuracy in size fit decisions through AI-driven tools; and uses intelligent recommendations to elevate basket value and customer satisfaction. Partnering closely with UX, Engineering, Ecommerce, Marketing, and Merchandising teams, this leader ensures the Choose experience is seamless, personalized, and aligned to brand identity across all touch points.

What You'll Do

• Define and execute a unified Choose strategy across Product Merchandising, Size & Fit, and Upsell & Cross-Sell to improve product clarity, confidence, and conversion.
• Lead development of enhanced PDP experiences, inventory visibility, and promotional storytelling that blend creativity and data-driven optimization.
• Advance the use of AI and personalization engines to support sizing guidance, virtual try-on, and real-time fit recommendations across channels.
• Drive the roadmap for upsell and cross-sell capabilities, leveraging predictive data and customer insights to increase basket size and engagement.
• Partner cross-functionally with Content Supply Chain, Purchase, and Customer Lifecycle teams to ensure seamless integration of content, pricing, and loyalty strategies within the Choose journey.
• Foster a culture of experimentation, using A/B testing and analytics to validate customer behavior insights and optimize product discovery and decision-making.
• Build and lead a high-performing team of up to 8–12, providing coaching, accountability, and development opportunities consistent with Gap Inc.'s leadership framework.

Who You Are

• 10+ years of product management experience in retail or e-commerce, including 5+ years in a senior leadership capacity overseeing cross-functional digital experiences.
• Proven track record of delivering measurable improvements in conversion, customer satisfaction, and revenue growth through product innovation.
• Strong technical acumen with experience in recommendation engines, personalization platforms, and commerce systems.
• Ability to lead and influence cross-functional teams, balancing creativity, data insights, and brand alignment.
• Excellent communication skills with the ability to articulate product vision and outcomes to executive and technical audiences.
• Experience with agile product development and enterprise-level commerce platforms.
• Familiarity with AI-based recommendation systems, AR/VR fit tools, and advanced analytics frameworks.
• Demonstrated ability to interpret behavioral and transactional data to guide roadmap decisions.
• Passion for user-centered design, innovation, and continuous improvement in the retail customer experience.
• Proven success building and developing high-performing, collaborative product teams.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $226,700 - $306,100 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.