Growth Lead
Reflex USA
Reflex Go-To-Market Strategy Lead
You will own Reflex's go-to-market motion end-to-end, strategy through execution. We have strong product-market signals (1M+ apps built, 28k+ GitHub stars, Fortune 500 adoption) but no formalized GTM engine. We need someone who has built this before, taken an early-stage startup from unstructured inbound and founder-led sales to a repeatable, scalable pipeline, and can bring that playbook to Reflex.
You will:
- Define and execute Reflex's GTM strategy: segmentation, positioning, channel mix, and pipeline architecture from the ground up
- Build the top-of-funnel engine, turning open-source adoption, product usage signals, and community engagement into qualified pipeline
- Stand up the systems and processes to support the motion (CRM, enrichment, outbound, lead scoring, routing) and decide what to build vs buy
- Partner directly with founders to translate product and community momentum into revenue
- Hire and build out the GTM team as the motion matures
- Own the metrics: define what we measure, build the reporting, and drive weekly/quarterly forecasting
Qualifications:
- You have built a GTM motion at a startup from seed or early Series A through at least Series C. This is the most important qualification. You can walk us through what you built, what worked, what you'd do differently, and what you'd bring to Reflex on day one.
- You've personally owned top-of-funnel strategy and pipeline creation, not just managed a team doing it
- Comfortable operating across strategy and execution. You can set the plan on Monday and get your hands dirty in HubSpot on Tuesday.
- Experience selling to or building GTM for a developer-facing or open-source product is a strong plus
- Technical fluency. You don't need to write production code, but you should be comfortable with data, product signals, and working directly with engineers.
- Bonus: experience with PLG motions, community-led growth, or open-source go-to-market
Technology:
HubSpot / Salesforce, Clay, Python, LLMs (OpenAI / Anthropic), Reflex
Vacancy posted 3 days ago
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