Agency Development Director

Role Overview The Agency Development Partnership Lead will be responsible for developing and executing strategic engagement plans with agency holding companies and their operating agencies. This role will leverage senior relationships across holding companies to establish Digital Turbine as a preferred partner and unlock incremental advertiser demand for sales teams. You will act as the bridge between Digital Turbine’s sales team and Agency Hold/Op Co (Programmatic, Media, Investment, Product) portfolio and executive leads to enable DT’s sellers to identify, pursue, and win advertiser campaigns that align with our unique mobile solutions. Partnership Strategy Develop and lead Digital Turbine’s agency partnership strategy across selected/prioritized major holding company(s) – WPP, Omnicom‑IPG, Publicis, Dentsu. Negotiate and activate preferred global partnership agreements with a priority focus in the US Market, trading deals and certification programs with holding company networks and agencies. Build and manage a structured engagement model to deepen relationships. Identify and progress joint resolution opportunities – e.g., agency partners, DT or a combination of both. Revenue Enablement Collaborate with DT’s regional and vertical ad sales teams to facilitate account‑level advertiser spend. Support agency‑led/assisted opportunities. Partner with Sales Leads to open doors and position Digital Turbine as a strategic mobile (media) investment partner. Act as a trusted advisor to agency investment and strategy leaders by providing insights, data and best practices to guide mobile strategy and cross‑platform planning. Internal Collaboration Work cross‑functionally with sales, account management, product and marketing to ensure agency‑related needs are met and partnerships deliver measurable business impact to DT. Establish reporting and tracking mechanisms to monitor pipeline growth, spend attribution, and partnership health. Qualifications 10+ years experience in digital advertising, preferably in agency development, sales or business development roles at an ad/marketing‑tech, mobile or media company. Deep understanding of agency holding/operating company structures, buying processes and decision hierarchies. Proven track record in building strategic partnerships that drive scalable revenue outcomes. Deeply networked across the agency holding/operating company landscape. Strong relationships or existing networks within major agencies. Expertise in mobile media, programmatic and/or app ecosystem strongly preferred. Excellent communication, presentation and negotiation skills. Ability to operate cross‑functionally, balancing strategic thinking with executional rigor. Experience in data resolution and integrations – ideally partnered with agency holding/operating companies and their product/tech organizations to build joint solutions. What Success Looks Like Signed/expanded, formalised preferred partnerships with agency holding companies. Increased advertiser spend flowing through agency relationships. Measurable uplift in Digital Turbine’s share of mobile budgets from key agencies. Enhanced visibility and credibility of Digital Turbine’s brand across agency networks. Identify and execute joint solutions providing unique value to our partnership. Skew preference of DT through commercials, technology, trust, relevancy, value, etc. Consistently open doors through activating relationships for DT sellers – RFP, introductions, visibility into cycles. Compensation & Benefits The compensation range for this position (inclusive of base salary and commission) is $248,000-$345,000, based on experience, skills and qualifications. In addition to competitive pay, we offer a comprehensive benefits package, including stock options, unlimited PTO and performance‑based bonus. Equal Opportunity Employer Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion around the world. #J-18808-Ljbffr Digital Turbine Media, Inc.