Digital Marketing Manager

Salary Range: $85,000.00 To $120,000.00 Annually About the Role We're looking for a Digital Marketing Manager who lives at the intersection of marketing and web technology. This isn't a traditional campaigns-and-content role — you'll own the performance of our ecosystem of digital traffic. You'll dig into analytics, run structured experiments, and work hands-on with our ecosystem of pages, affiliates, forms, and general UX to improve how visitors convert into customers. The ideal candidate is equally comfortable presenting a testing roadmap to Leadership. You understand site speed, UX friction, and front-end implementation well enough to scope changes accurately and collaborate closely with developers and designers. What You'll Do: Own the conversion rate optimization (CRO) program end-to-end: build a testing roadmap, prioritize opportunities, and run A/B and multivariate tests across all properties Analyze user behavior using tools like GA4, VWO, heatmaps, session recordings, and funnel reports to identify friction points and opportunities Build, edit, and optimize landing pages and web pages using CMS/page-builder tools (e.g., Webflow) and working knowledge of HTML/CSS/JS Partner with engineering and design to scope, spec, and QA website changes and experiments Monitor site performance metrics (page speed, Core Web Vitals, mobile experience) and advocate for technical fixes that impact conversion Manage tagging, attribution and tracking implementation (GTM, pixel/event tracking) to ensure clean, trustworthy data Translate test results and analytics into clear recommendations and reporting for stakeholders Collaborate with SEO, paid media, and content teams to align page experience with acquisition strategy Stay current on CRO best practices, web performance standards, and emerging web technologies Skills: Strong understanding of CRO methodology: hypothesis formation, statistical significance, test design Hands-on experience with A/B testing platforms, specifically VWO (required); familiarity with Optimizely or similar also a plus Experience with CMS/page builders, specifically Webflow (required); familiarity with WordPress or HubSpot also a plus Proficient in GA4, Google Tag Manager, and heatmap/session-recording tools (Hotjar, Microsoft Clarity, etc.) Strong analytical skills — comfortable working in spreadsheets/SQL to validate results Excellent communication skills; able to present data-driven recommendations to non-technical stakeholders Project management skills to run multiple concurrent experiments and web projects Experience: 3–5+ years in digital marketing, growth marketing, or web optimization roles Proven track record running CRO programs with measurable lift in conversion metrics Experience working directly with web pages/CMS platforms, ideally Webflow Experience collaborating cross-functionally with engineering, design, and analytics teams Bonus: experience with SEO fundamentals, e-commerce platforms, or personalization tools Bonus: experience in consumer lending or financial services Nice to Have: Familiarity with front-end frameworks (React, Vue) for deeper collaboration with dev teams Experience with server-side or first-party tracking implementations Certifications in CRO, GA4, or relevant platforms #J-18808-Ljbffr