Search Engine Optimization Analyst

HealthPartners is hiring for a full-time Search Engine Optimization Analyst.

POSITION PURPOSE :

HealthPartners is the largest consumer-governed, nonprofit health care organization in the nation, providing care, coverage, research and education to improve the health of members, patients and the community.

As part of the Web & Mobile Experience team, the Search Engine Optimization Analyst will optimize our main digital properties for both content and technical SEO needs. In addition, this role may be required to perform additional SEM duties including campaign creation, analysis and optimization.

ACCOUNTABILITIES :

The Search Engine Optimization Analyst will execute on-page and off-page search tactics in order to improve the visibility of the HealthPartners brands. S/He will work closely with multiple internal business teams in Marketing & Communications and Web & Mobile Experience across HealthPartners and its entities.

Specific responsibilities include:

1. Conduct keyword and topic research to understand consumer intent among relevant target audiences.

2. Develop and implement data-driven SEO/GEO content outlines and content plans.

3. Develop on-page optimization and information architecture recommendations focused on improving the customer search experience.

4. Create geo-targeted SEO/GEO recommendations to help clients achieve local search visibility.

5. Integrate SEO/GEO best practices with content, social and search advertising.

6. Uncover opportunities through Adobe Analytics and provide recommendations to relevant teams.

7. Analyze competitor websites and pages to assess competitive gaps and recommend actions to help our clients be more successful in search.

8. Partner with marketing team members across the organization to ensure search best practices are top of mind in content creation.

9. Report regularly to leaders, stakeholders, and peers on organic search performance.

10. Develop and execute off-site optimization plan.

11. Analyze and optimize website architecture for search improvement opportunities.

12. Engagement within the local and national SEO/GEO community to stay current on trends and best practices.

13. May perform daily, weekly and monthly performance monitoring to understand the performance of campaigns, make bid adjustments and continually optimize for improved performance.

14. May perform analysis and proactive identification of optimization opportunities to improve spend effectiveness and to ensure each campaign is meeting its goals.

15. May create and implement new pay-per-click (PPC) campaigns, ad copy and landing page recommendations.

REQUIRED QUALIFICATIONS :

• Bachelor's Degree in marketing, business, or other related field or equivalent experience.

• Minimum 3 years of search engine optimization experience (blend of technical and content expertise preferred).

• Proven ability to complete projects on time and within budget.

• Communicates well and collaborates well with team members.

• Self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized.

• High attention to detail, critical-thinking and problem-solving skills.

• Skills in quantitative and qualitative analysis as well as written and verbal communication, with the ability to use Excel and PowerPoint to tell stories with data and visuals, tailoring communications to fit various audiences and levels.

• Proficient with:

  • Adobe Analytics or Google Analytics

  • Keyword research tools: AdWords Keyword planner, Google Trends

  • Google Search Console (Webmaster Tools)

  • Ahrefs

  • Moz and Open Site Explorer

  • Screaming Frog

PREFERRED QUALIFICATIONS :

• Healthcare or consumer brand experience

• Adobe Analytics experience

• Enterprise SEO/GEO tool (BrightEdge, Conductor)

At HealthPartners we believe in the power of good – good deeds and good people working together. As part of our team, you’ll find an inclusive environment that encourages new ways of thinking, celebrates differences, and recognizes hard work.

We’re a nonprofit, integrated health care organization, providing health insurance in six states and high-quality care at more than 90 locations, including hospitals and clinics in Minnesota and Wisconsin. We bring together research and education through HealthPartners Institute, training medical professionals across the region and conducting innovative research that improve lives around the world.

At HealthPartners, everyone is welcome, included and valued. We’re working together to increase diversity and inclusion in our workplace, advance health equity in care and coverage, and partner with the community as advocates for change.

Benefits Designed to Support Your Total Health
As a HealthPartners colleague, we’re committed to nurturing your diverse talents, valuing your dedication, and supporting your work-life balance. We offer a comprehensive range of benefits to support every aspect of your life, including health, time off, retirement planning, and continuous learning opportunities. Our goal is to help you thrive physically, mentally, emotionally, and financially, so you can continue delivering exceptional care.

Join us in our mission to improve the health and well-being of our patients, members, and communities.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identify, status as a veteran and basis of disability or any other federal, state or local protected class.