Senior Marketing Manager

Senior Marketing Leader – Go-to-Market & Growth Industry: IT Services & Technology Consulting Location: San Francisco Bay Area or Texas About the Opportunity A growing, publicly traded digital engineering and technology consulting company is seeking a senior marketing leader to help drive its next phase of growth. This is a newly created, highly visible leadership role partnering closely with executive leadership, Sales, Technology, and Delivery to develop and execute a differentiated go-to-market strategy. The initial focus will be on the Americas, primarily the U.S. and Canada, with the opportunity to take on broader global responsibility over time. This is not a traditional corporate marketing position or a narrowly defined functional role. We are looking for a commercially minded, hands‑on marketing leader who understands technology consulting and can move fluidly between strategy and execution. The successful candidate will have experience translating sophisticated capabilities across areas such as AI, data, cloud, digital engineering, and digital transformation into compelling market propositions that generate demand, build pipeline, and support revenue growth. Key Responsibilities Develop and lead go-to-market strategy for the Americas, with the potential for expanded global responsibility. Partner closely with executive and sales leadership to identify priority industries, accounts, solutions, and growth opportunities. Translate business and revenue objectives into integrated marketing strategies tied to measurable commercial outcomes. Build and execute demand‑generation programs targeting large enterprise and Fortune 1000 organizations. Develop integrated programs across ABM, digital, events, executive engagement, content, partnerships, and thought leadership. Partner directly with Sales to drive qualified opportunities, pipeline, account expansion, and new‑logo growth. Work closely with technology leadership to translate complex technical capabilities into compelling business value propositions. Develop GTM strategies and market positioning around AI, data, cloud, digital engineering, and emerging technology solutions. Strengthen the company's positioning with enterprise buyers, industry influencers, analysts, and strategic partners. Lead and provide strategic direction to a geographically distributed marketing organization and shared execution resources. Establish KPIs around pipeline, revenue influence, account growth, and marketing effectiveness. Continually evaluate performance and optimize marketing investments based on measurable results. Remain hands‑on and willing to personally engage across multiple areas of marketing when needed. Ideal Background Significant B2B marketing leadership experience within IT services, technology consulting, digital engineering, AI/data consulting, or a closely related professional‑services environment. Strong understanding of marketing complex services and solutions rather than solely software or products. Proven success developing and executing go‑to‑market strategies tied to revenue growth. Strong demand‑generation, ABM, and pipeline‑creation experience. Demonstrated ability to work closely with Sales and connect marketing investment to measurable business outcomes. Experience marketing sophisticated technology services to large enterprise organizations and executive buyers. Strong knowledge of AI, data, cloud, digital transformation, and/or digital engineering markets. Experience partnering directly with CTOs, technical leaders, delivery teams, and subject‑matter experts. Experience leading geographically distributed or global teams. Ability to operate effectively in a fast‑moving, entrepreneurial growth environment. Strong executive presence with the ability to influence across functions and levels. Comfortable working across multiple marketing disciplines rather than operating within a highly siloed function. The Profile We’re Looking For We’re particularly interested in marketing leaders who have worked within growth‑oriented technology consulting or IT‑services organizations and have had broad responsibility for driving business results. Candidates coming from larger consulting organizations can also be highly relevant, provided their experience has been broad and hands‑on rather than highly verticalized. The ideal person has had exposure across: GTM Strategy | Demand Generation | ABM | Sales Alignment | Technology/Solution Marketing | Market Positioning | Thought Leadership | Pipeline & Revenue Growth This individual should bring the sophistication of an established marketing executive combined with the builder mentality and hands‑on approach of an entrepreneurial organization. Why Consider This Opportunity? This is an opportunity to join an established, publicly traded technology consulting organization during a period of continued growth and investment in its leadership team. The organization has the resources and enterprise client base of an established global company while remaining at a size where senior leaders can meaningfully influence strategy, build new capabilities, and make a visible impact on growth. For someone who enjoys building, partnering directly with executive leadership, and connecting sophisticated technology capabilities to measurable commercial results, this is a particularly compelling opportunity. #J-18808-Ljbffr Renowned Recruitment Group