Senior Director US Omnichannel/ Digital Engagement

Job Summary You will join the North American Business Operations & Insights (BIO) team in Omnichannel Excellence as a critical partner to Biogen’s US marketing teams. You will lead the planning and implementation of all Omnichannel/Digital initiatives supporting our US teams. Responsibilities include shaping and executing the next‑generation Omnichannel and Digital strategy, creating an AI‑powered, data‑driven ecosystem that delivers personalized, always‑on engagement at scale, and ensuring alignment with executive stakeholders across North America. What You’ll Do Next Generation Omnichannel Lead the transformation from traditional campaign‑based marketing to AI‑driven, dynamic engagement models by championing the use of Decision Engines to deliver personalized Next Best Actions across content, channel, cadence, and customer touchpoints. Define and operationalize new ways of working that leverage predictive analytics and real‑time insights, ensuring marketing teams shift from static planning to adaptive execution with measurable outcomes tied to engagement quality and business impact. Drive organizational adoption of omnichannel orchestration powered by automation and modular content—owning governance, training, and performance frameworks that enable speed, compliance, and scalability while fostering a culture of continuous optimization. Brand, TA, Cross‑Functional, Agency Partnership Lead the Omnichannel transformation across teams and brands, driving the evolution of our commercial model toward a fully integrated, AI‑enabled Omnichannel approach that redefines customer engagement. Oversee the Omnichannel team to drive strategy and execution across multiple TAs/Brands, aligning cross‑functional teams to deliver a unified customer experience aligned to our three‑year roadmap. Serve as a single primary contact to a key TA/Brand, driving strategy, customer journey, and campaign planning, digital execution, and customer experience design. Ensure media plans are well integrated and engage executive stakeholders (e.g., NALT) to secure strategic alignment, foster collaboration, and accelerate enterprise‑wide transformation initiatives. Guide strategy, customer journey, and campaign planning, align cross‑functional teams, and maintain consistent output across the Omnichannel portfolio. Omnichannel/Digital Enablement Mentor and upskill the Omnichannel team through the transformation journey, defining optimal ways of working with brands. Redefine Omnichannel execution from tactics to experience architects enabled through AI. Provide leadership on key digital channels, content, and measurement needed by the Brand. Design omnichannel/digital playbooks and SOPs, ensuring consistency and scalability across markets. Drive strong partnerships within BIO and externally to embed Omnichannel/Digital capabilities. Digital Platforms & Operational Leadership Serve as an expert with the Biogen MarTech ecosystem to ensure programs can be executed and measured with excellence. Champion Decision and Activation Engines to guide Omnichannel to next generation. Design processes translating strategy into business requirement documents for operations. Ensure campaigns are implemented accurately, compliantly, and on time, managing across team. Digital Fluency/Innovation/AI Maintain deep understanding of the next generation of Omnichannel using AI to drive next‑best actions. Stay ahead of digital industry trends including AI‑enabled marketing, personalization, and emerging patient/HCP engagement channels. Performance & Continuous Improvement Take end‑to‑end accountability for the performance of omnichannel campaigns, ensuring they meet Brand objectives. Work closely with Customer Analysts to interpret key action rates, impact, and adjust strategies accordingly. Promote a focus on measuring and sharing results to grow cross‑Brand knowledge and impact. Monitor campaign performance dashboards and lead optimization discussions with Brands (with Decision Sciences). Ensure tagging, tracking, and reporting requirements are in place from the outset of planning. Who You Are You are a transformational Omnichannel leader and team leader with intellectual curiosity, a strategic and analytical approach, and a solutions‑oriented mindset. You have a proven ability to influence, build credibility, and forge strong partnerships with diverse stakeholders. Your experience includes owning end‑to‑end Omnichannel strategy, integrating AI and data, and driving measurable business impact. Qualifications & Required Skills Minimum 15+ years of Omnichannel/Digital engagement healthcare client experience, focusing on strategy, planning, execution, and measurement in the pharmaceutical or biotech sector. Experience driving next‑generation Omnichannel and acting as a Brand experience architect with an AI Decision Engine. Ability to manage and influence senior‑level executives. Proven track record in strategy and execution of AI‑based Omnichannel solutions. Additional Information Compensation Range: $234,000.00 – $322,000.00 (base salary) Benefits: Medical, Dental, Vision, and Life insurance Fitness & Wellness programs (including reimbursement) Short‑ and Long‑Term Disability insurance 15 days paid vacation + end‑of‑year shutdown (Dec26–31) and 12 company paid holidays + 3 days for personal significance 80 hours sick time per calendar year Paid maternity and parental leave benefit 401(k) with company match Employee stock purchase plan Tuition reimbursement up to $10,000 per year Employee Resource Groups participation All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information, or any other basis protected by federal, state, or local law. Biogen is an E‑Verify Employer in the United States. #J-18808-Ljbffr Biogen, Inc.