Product, Business Analyst

The purpose of this role is to provide support to the senior team in delivering innovative solutions that deliver client objectives whilst meeting our business objectives and financial targets. Job Description: We are looking for a Product, Business Analyst who brings strong expertise in business requirements, process documentation, stakeholder facilitation, and platform implementation support. This role serves as a critical bridge between business stakeholders, delivery teams, and product leadership, translating business needs into clear, actionable requirements and supporting the successful delivery of platform enhancements and implementations. This is a cross-functional role suited for someone who thrives in varied technical and business environments, brings structure to ambiguity, and is comfortable working across discovery, documentation, validation, and implementation readiness. At its core, the role is about thinking through how each capability should work, defining the business rules, logic, edge cases, and dependencies that turn product vision into clear, build-ready requirements. The ideal candidate is highly organized, detail-oriented, collaborative, and able to ensure that stakeholder needs are clearly understood, documented, and carried through to delivery. Key Responsibilities Requirements Gathering & Documentation Lead discovery sessions with business stakeholders to elicit, analyze, and document functional and non-functional requirements for platform implementations, enhancements, and operational workflows. Translate complex business needs into clear user stories, process flows, use cases, business rules, and BRD/FRD documentation, defining how the application should behave across primary paths and edge cases. Think through the detailed behavior of each capability, surfacing edge cases, exception paths, data conditions, and dependencies before work reaches development. Maintain a living requirements repository with traceability from business need through requirements, user stories, acceptance criteria, validation, and delivered solution. Identify gaps between current platform capabilities and business requirements, and document well-reasoned options for stakeholder review. Facilitate workshops, walkthroughs, and validation sessions to confirm scope, business rules, workflows, and expected outcomes. Work with the platform team to document workflows, configurations, dependencies, data inputs and outputs, and system behaviors as they evolve. Ensure requirements are clear, complete, testable, and aligned to approved objectives before they enter delivery. Create and maintain tickets, user stories, epics, and acceptance criteria based on approved priorities. Backlog & Delivery Support Prepare stories and tickets for refinement by ensuring each carries sufficient business context, requirements detail, acceptance criteria, and dependencies. Provide requirements input into sprint planning so delivery teams have the clarity needed to estimate, sequence, and execute approved work. Clarify open questions and resolve requirements ambiguity for product and engineering teams throughout delivery. Track requirement changes, assumptions, risks, and dependencies across the delivery lifecycle, and surface open decisions and recommendations for resolution. Identify recurring stakeholder pain points, process gaps, and documentation needs, and share them as structured inputs to inform roadmap and prioritization decisions. Platform Implementation Support Lead fit-gap analyses between platform capabilities and stakeholder-specific business processes. Document current-state and future-state workflows, business rules, configuration needs, and stakeholder impacts. Support configuration discussions by documenting requirements for fields, workflows, permissions, reporting, and data dependencies. Develop training materials, process documentation, onboarding guides, and SOPs to support platform adoption and ongoing use. Serve as a liaison between business stakeholders and the platform team, ensuring operational needs are accurately captured, documented, and communicated. Surface risks, blockers, and unresolved questions early, and help coordinate resolution across stakeholders, product, and delivery teams. UAT, Validation & Post-Release Support Define acceptance criteria and business UAT scenarios from approved requirements and documented workflows, partnering with the QA engineer who owns the test plan, test cases, and execution. Coordinate stakeholder UAT, capturing business feedback, gaps, and enhancement requests, and routing technical defects to QA and engineering. Confirm from a business perspective that delivered functionality meets the documented requirements, expected workflows, and agreed acceptance criteria. Maintain UAT documentation, issue logs, sign-off materials, and go-live readiness checklists. Capture post-release feedback on adoption, process impact, support trends, and documentation gaps, and share structured findings to inform future enhancements and process improvements. Education and Experience Bachelor's or Master's degree in Business Administration, Information Systems, Computer Science, Operations, Analytics, or a related field. 6+ years of experience as a Business Analyst, Business Systems Analyst, Product Analyst, or similar role in a cross-functional, technology-driven environment. Proven ability to gather, analyze, and document requirements across complex, multi-stakeholder environments. Strong experience writing user stories, acceptance criteria, BRDs, FRDs, process maps, use cases, workflow diagrams, and functional specifications. Experience supporting Agile/Scrum delivery teams through requirements clarification, backlog refinement, sprint planning input, UAT, and implementation support. Experience supporting software, platform, workflow, or internal tool implementations, including UAT, go-live readiness, training, and documentation. Excellent facilitation and communication skills, with the ability to work effectively with business stakeholders, product leaders, engineers, operations teams, and senior stakeholders. Ability to translate complex business processes and stakeholder needs into clear, structured, actionable documentation. Experience defining detailed application logic, business rules, and edge cases, and partnering with QA to align acceptance criteria with test coverage. Proficiency with tools such as Jira, Confluence, Lucidchart, Visio, Miro, or equivalent. Strong written communication skills, with the ability to document clearly and collaborate asynchronously in a remote-first team. Nice to Have CBAP, PMI-PBA, or equivalent Business Analyst certification. Familiarity with data reporting, dashboards, analytics workflows, or operational reporting requirements. Exposure to change management frameworks such as Prosci or ADKAR. Prior client-facing implementation or stakeholder-facing delivery experience. Familiarity with SQL or basic data querying for requirements validation. Experience with BDD frameworks or formats such as Cucumber or Gherkin. Experience documenting workflows for platform operations, internal tools, or enterprise systems. At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. The annual salary range for this position is $68,000-$90,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-MS3 #LI-Remote Location: New York Brand: Amplifi Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on click.appcast.io by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work