Marketing Operations Manager

Marketing Operations ManagerThe Marketing Operations Manager is responsible for building and optimising the operational infrastructure behind Photoroom's enterprise marketing motion. This role ensures that enterprise campaigns, account-based programs, lifecycle nurtures, and PQL-to-sales flows are executed with precision, measurable impact, and clean data integrity. The focus is on translating enterprise marketing strategy into scalable automation, accurate attribution, structured lead management, and reliable reporting within HubSpot Marketing Hub. Working in close partnership with the Head of Enterprise Marketing, RevOps, and Data, this person operationalises how enterprise demand is captured, nurtured, qualified, and handed off, ensuring that marketing-generated enterprise pipeline is structured, trackable, and continuously optimised within the broader revenue framework.Compensation: €60k-75k base salaryLocation: Work flexibly from Germany, UK, Italy, France, Ireland, Portugal or Spain, with monthly Paris office visits (fully reimbursed)Campaign Operations & AutomationBuild, QA, and maintain marketing campaign workflows in HubSpot Marketing Hub, including lifecycle nurture sequences, re-engagement programs, enterprise prospect journeys, and trial-to-paid flowsOwn the configuration of automated email programs: segmentation logic, branching conditions, send-time optimisation, suppression lists, and deliverability monitoringManage campaign scheduling, list management, and audience targeting across HubSpot and in coordination with Braze (B2C lifecycle tool), ensuring consistent logic and clean audience segmentationMaintain documentation for all marketing automation workflows and campaign logicAttribution & Marketing AnalyticsManage campaign-level and channel-level attribution within HubSpot Marketing Hub, ensuring accurate marketing-source tracking across paid, organic, email, events, and PLG acquisitionImplement and maintain UTM taxonomy, source tracking standards, and conversion event tagging across all marketing channelsConduct regular data quality audits on marketing attribution and campaign performance dataBuild and maintain marketing performance dashboards focused on traffic, lead generation, MQL/PQL creation, and marketing-sourced pipeline contributionLead Management & Funnel OperationsOperationalise lifecycle stage automation for marketing-qualified leads (MQL, PQL) in alignment with the broader revenue frameworkManage list segmentation and audience building for all marketing programs, including ICP filters, behavioural triggers, and engagement scoringConfigure and maintain routing rules for marketing-generated leads, ensuring correct assignment based on predefined revenue team logicMonitor marketing-to-sales conversion metrics and surface funnel insights to Marketing and RevOps for optimisationABM & Enterprise Marketing OperationsOperationalise account-based marketing programs in HubSpot: build target account lists, configure account-level tracking, and monitor engagement signalsSupport enterprise marketing initiatives through intent data integration, account scoring configuration, and personalised nurture orchestrationTrack event and webinar performance from registration through marketing-qualified pipeline creation, including post-event nurture managementAbout You3–5 years in a Marketing Operations, Demand Generation Operations, or Marketing Automation role at a B2B SaaS companyDeep, hands-on HubSpot Marketing Hub experience, you have built workflows, managed lists, set up nurture programs, and debugged attribution issues yourself.Solid understanding of B2B marketing funnels: what MQL/PQL/SQL mean operationally, how leads move through stages, and what good and bad funnel data looks likeExperience building multi-touch attribution models or working within a structured attribution frameworkComfortable with UTM management, tracking pixel implementation, and basic HTML for email troubleshootingStrong analytical instinct, you spot data problems before they compound, and you translate marketing data into actionable insight rather than vanity metricsStrong plus:Experience with Braze or a comparable B2C lifecycle/CRM toolFamiliarity with ABM platforms (e.g., 6sense, Demandbase, RollWorks) or intent data toolsExperience working alongside a RevOps function and understanding where the two remits connectExperience in a company with both a self-serve and sales-assisted motionWhat Success Looks Like in the First 6 MonthsMarketing attribution framework implemented and aligned with the existing revenue reporting structureEnterprise and trial-to-paid nurture programs live with measurable improvements in MQL/PQL conversion ratesMarketing automation infrastructure fully documented and auditableReliable, trusted marketing performance dashboards used weekly by the Marketing teamClear visibility into marketing-generated lead volume, conversion, and pipeline contributionBenefitsWork flexibly from Germany, UK, Italy, France, Ireland, Portugal or SpainRegular team gatherings, including in-person onboarding in Paris (1–2 weeks), yearly company offsite, team retreats, and quarterly in-person meetings30 days annual leave plus local public holidaysCompetitive equity package with stock options/BSPCE€ 1000 one-time home office grant OR €400 per month co-working space stipend [EMEA only - Remote outside of Paris]€1,000 annual learning and development budgetPrivate health insuranceAccess to personalised mental health support via MokaCareSports and cultural activities reimbursementRelocation support (up to €10k) for those choosing to move to France (visa + housing support)Note: Visa sponsorship and relocation support are only available for roles based in France.Hiring ProcessScreening call with Talent Manager (30 min)Technical interview with Hiring Manager (45 min)Take-home assignment and live review with the team (45 min)Culture fit interviews and meet the team (~3h total)Reference check and offerSupport: We value diversity and aim to create an inclusive experience for all applicants. Please let us know if there's anything we can do to make the process more accessible for you.Diversity, Equity, Inclusion, and BelongingWe're committed to enabling everyone to feel included and valued at work. We believe our company and culture are strongest when composed of diverse experiences and backgrounds.That's also why we have flexible working hours, trust people to work remotely, and extended parental leave.All qualified applicants receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.