Field Marketing Specialist

Field Marketing Specialist

The Field Marketing Specialist supports the execution of localized marketing initiatives to drive brand awareness, customer acquisition, and community engagement across assigned regions. Working closely with the operations and marketing teams, this role activates campaigns, coordinates events, distributes marketing collateral, and ensures the consistent implementation of brand standards at the field level. This role is essential in translating Spotless Brands' marketing tactics into effective, on-the-ground field execution.

Essential Functions (Other Duties as Assigned):

• Implement local marketing initiatives to support brand campaigns, sales- and traffic-driving programs in assigned regions
• Partner with field operations and site leadership to coordinate marketing activities such as grand openings, customer appreciation days, and community events
• Liaise with creative, IT digital teams to ensure proper deployment of signage, promotional materials, and digital assets as well as accurate programming and execution of campaigns in the market
• Monitor the in-market use of brand materials to ensure adherence to brand guidelines
• Coordinate logistics and provide onsite support for local events and sponsorships
• Support social media amplification by capturing and sharing local content and community engagement stories
• Track and report on the performance and reach of field marketing initiatives; identify successes and areas of improvement
• Serve as the local point of contact for implementing marketing programs and campaigns
• Provide feedback from the field to the central marketing team to inform future campaign development
• Maintain inventory of promotional materials and coordinate distribution to sites as needed
• Ensure accuracy and timely updates of location listings, including hours of operation, across digital platforms (e.g., Google, Yelp, Apple)
• Own the monthly marketing communication for the assigned market, including media support, promotions, and community engagement initiatives
• Other duties as assigned

Education and Experience:

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience)
• Minimum of 2 years of experience in marketing, preferably in a multi-location, field-based, or retail environment
• Experience supporting event execution, campaign activation, or community outreach programs
• Strong organizational skills and attention to detail
• Willingness to travel frequently within assigned region and work occasional evenings or weekends for event support

Knowledge, Skills, and Abilities:

• Solid understanding of marketing tactics and how to activate them in a localized setting
• Ability to manage logistics and execute onsite events with professionalism and brand alignment
• Strong interpersonal skills to work effectively with operations teams and the broader marketing team
• Excellent written and verbal communication skills for internal and external interactions
• Comfortable in a fast-paced, field-driven environment requiring flexibility and quick problem-solving
• Competent in using productivity tools (MS Office, Google Suite), and basic marketing platforms (e.g., Canva, HubSpot, etc.)
• Understands and upholds brand standards with a high level of consistency

Physical Requirements:

• Prolonged periods of sitting and working at a computer
• Ability to travel frequently (30-50%) within the assigned region for site visits, events, and leadership meetings
• Occasional light lifting of marketing materials or supplies may be required
• Ability to participate in marketing activations or community events, which may require standing for extended periods of time

This job description in no way states or implies that these are the only duties to be performed by the employee(s) in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills, and abilities.

Spotless Brands and its subsidiaries comply with federal and state disability laws and make reasonable accommodation for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or recruitment process, please contact the Human Resources department and identify the type of accommodation or assistance you are requesting. Spotless Brands and its affiliate brands are Equal Employment Opportunity (EEO) employers. Spotless Brands invites all qualified interested applicants to apply for career opportunities. It is the policy of the company to provide equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran, disabled status or any other protected group status as defined by and subject to applicable federal, state and local laws.