Manager, SEO

Overview About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result is profitable growth that speaks for itself. About The Role: Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to optimization of search at Ovative Group focuses on measuring and optimizing search at the enterprise level to a KPI we call enterprise marketing return (EMR), an ROI-focused approach that measures the holistic impact of our channels. EMR includes revenue from ecommerce/in-store channels, value of new customer acquisition, incrementality, and margins. Our clients span multiple industries, including retail, social networking platforms, healthcare, education, CPG, and hospitality. Role Opportunity The Ovative Group Manager, SEO position is an opportunity for a passionate, experienced candidate to take the next step in a leadership role at a fast-growing company that has high standards for talent, client success, and culture. The ideal candidate demonstrates strong critical thinking, prioritization, client management, team leadership, and subject matter expertise in SEO. This role is pivotal in helping Ovative continue to measure and optimize search for enterprise impact and redefine the measure of marketing success. Responsibilities Of a SEO Manager Performance-driven SEO program management & execution: develop high-impact SEO program strategies and roadmaps to grow client organic search performance; lead day-to-day management of enterprise SEO programs; technical auditing and optimizations on large sites (>100k pages); on-page optimization; content strategy development; local program optimization; automating reporting views; off-page optimization and link building; collaborate with paid search teams to maximize efficiency. Client relationship management: manage client organic search programs; define objectives, tactics, and KPIs; deliver client communication; project management; manage relationships and influence stakeholders to evolve strategies for enterprise impact. Team leadership and employee development: lead and grow a high-performing team; provide feedback; review deliverables; conduct development check-ins and quarterly 360-degree feedback; support recruitment; foster open communication and 360-degree feedback; inspire team to achieve goals. Qualifications / Requirements Of a SEO Manager 5+ years of experience directly responsible for enterprise-level SEO programs Proven track record of success driving positive results through SEO programs Proven excellence in: performance-based SEO strategies; analytics tools (Adobe Analytics, Google Analytics 4, Google Search Console, server log analysis); visibility monitoring tools (STAT, Conductor/BrightEdge, etc.); auditing tools (DeepCrawl, Screaming Frog, Botify, etc.); keyword research tools (AdWords, Ahrefs, SEMrush, etc.); understanding of schema.org markup, page speed optimizations, and scalable technical tactics; local search platforms (Yext, Rio); writing/reading code (HTML, JS) a plus. Previous experience in enterprise SEO programs, performance marketing, retail, eCommerce, etc. preferred Minimum 1 year of experience managing direct reports Understanding of paid search platforms, strategies, and tactics a plus Pay Transparency At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. For our Manager positions, compensation ranges from $79,000 to $132,000, including a 20% bonus. Benefits Of Working At Ovative Group We provide strong, competitive, holistic benefits that support your life inside and outside of work. Culture Culture matters and we’ve been recognized as a Top Workplace for ten years running. We value trust and transparency, open communication, and collaboration across all levels. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. Our policies reflect this commitment, including medical leave benefits inclusive of same-sex partners. Compensation and Insurance We strive to hire and retain the best talent, with fair, competitive compensation, a strong bonus program, and comprehensive health insurance. We’re rewarded fairly when the company performs well. Tangible amenities we enjoy Access to all office spaces in MSP, NYC, and CHI Frequent, paid travel to Minneapolis headquarters for company events and collaboration Generous paid vacation policy 401k match program Health insurance options inclusive of same-sex partners Family formation benefits including fertility, pregnancy, and parenting support Monthly stipend for mobile phone and data plan Sabbatical program Charitable giving via time and a financial match program Shenanigan’s Day Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. #J-18808-Ljbffr Ovative/group