Marketing Clinical Liaison

Job Description

Job Description

Encore Village is currrently hiring for a Marketing Clinical Liaison. The Marketing Clinical Liaison is responsible for clinically assessing patients as part of admissions process regarding eligibility decisions by utilizing on-sight visits, medical records, and professional judgement. The MCL also oversees all marketing efforts by the facility, including developing, generating, and maintaining healthy relationships with any external referral sources. 

Essential Duties and Responsibilities: 

·       Responsible for generating new referrals.

·        Responsible for strategic and growth oriented approach to developing, generating, and maintaining hospital relationships with CMs/SWs/Physicians.

·       Developing, generating, and maintaining community relationships with any applicable referral sources.

·        Develop and execute a comprehensive sales and marketing strategy to increase occupancy and revenue of Encore Village SNF.

·       Takes lead on patient eligibility for Skilled Nursing and Long-Term Care by performing in-person assessments, reviewing medical records, medication lists, and coordinating with facility admissions department.

·       Completing written assessment and providing proper documentation to the staff at Encore.

·       Responds appropriately and completely to incoming referrals in a timely manner.

·        Communicates with patients and their families as part of the admissions process.

·       Interacts with a variety of hospital staff from different departments.

·       Coordinates with Encore Village staff to ensure that each patient has a smooth transition through the admission process.

·       Knowledge of health insurance coverage for patients.

·       Ability to obtain insurance authorizations for admission to Skilled Nursing.

·       Responsible to know EMR system and admission notification process.

·       Schedules speaking engagements at community and professional events.

·       Contributes to social media presence.

·       Works with all Encore Village Admissions, Sales, and Marketing teams to bring awareness of the facility’s strengths and services.

·       Exhibits professional, positive, and appropriate behavior as a representative of Encore.

·       Follows all admissions/marketing policies, structure and established procedures, including communication and documentation tools. 

·       Attends all necessary meetings within the community.

·       Assists with assessments for assisted living and independent living residents for admission to Encore Village if needed.

·       Prepares daily and weekly Marketing Reports by tracking referrals and collecting, analyzing, and summarizing data and trends.

·       Daily/Weekly conference calls with VP of Sales & Marketing.

·       Working as a member of the collective admissions/marketing team, including coverage responsibilities for peers in admissions office.

·       Contributes to census strategy and development meetings.

·       Key account manager.

·       Ability to read clinical.

·        Understand profitability, minimizing financial risk.

Required Knowledge, Skills and Abilities:

·       Must demonstrate exceptional verbal and written communication skills, including facilities methods utilized.

·       Must be a TEAM player.

·       Strong interpersonal skills.

·       Must be customer service oriented.

·       Must have excellent negotiation and persuasion skills.

·       Experience working in the healthcare industry.

·       Must be an active listener.

·       Must have computer skills and knowledge of databases.

·       Must have knowledge of electronic health records.

·       Knowledge of medical terminology.

·       Must have excellent organizational skills and be an effective time manager and multi-tasker.

Education and Experience:

·       Minimum of 2 years experience in a clinical/healthcare setting.

·       Minimum of 2 years experience in Marketing.

·       Must be able to professionally navigate in a variety of settings such as hospitals, skilled nursing facilities, independent and assisted living communities, private homes, and other settings as needed.

·       Must be able to work flexible hours, if needed to accommodate needs of facility.  

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

•   Must be able to lift a minimum of 20 lbs. 

•   Walking, standing, pushing, pulling, stooping, bending, stretching, and typing.

This organization does not discriminate in hiring or employment on the basis of ancestry, race, color, religion, national origin, sex, sexual orientation, age, military status, veteran status, or disability. No question on the application is intended to secure information to be used for such discrimination. This application will be given every consideration, however its receipt does not imply employment for the applicant.