Marketing Manager

Marketing Manager

Department: RS-292 - O06


Employment Type: Permanent - Full Time

Location: US - New York

Description

Why Join DAZN?


Demand for sports has never been higher, however with fragmented media ecosystems and soaring costs - teams, leagues, and fans - are forced to reconsider their options. DAZN wants to provide a differentiated, digital first alternative that will modernize the regional sports network model for the '26 - '27 basketball and hockey season.


As a Marketing Manager based in New York, you'll be at the center of that growth, responsible for executing how we connect with fans and driving high-impact advertising across digital and offline platforms to build a brand that resonates and connect with fans. You'll collaborate with teammate to shape campaigns and help define strategically how we go to market.


If you're a passionate, data-savvy marketer who lives and breathes sport - this is the opportunity for you.

Salary Range: $90,000 - $110,000. This is hybrid role which will be based mostly on site from our New York office.

What You'll Be Doing:

• Own campaign delivery - Drive end-to-end execution of major campaigns in market, from brief through to post-campaign analysis
• Scale regionally - Ensure central creative and media planning is adapted to account for local markets, ensuring cultural relevance and nuance without losing brand integrity
• Impact Editorial - Work with our product team to optimize our .com and app shop front, merchandising content and enhancing landing page performance
• Optimise relentlessly - Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media
• Collaborate cross-functionally - Work closely with creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing
• Establish best practice - Oversee budget management, forecasting, and performance reporting

What You'll Bring:

• 3+ years of experience in integrated growth marketing, ideally within sports, media, entertainment, or subscription-based businesses.
• Experience working on large-scale holistic integrated marketing programs
• Strong understanding of multi-channel marketing strategy, including paid media, CRM, SEO/SEM, and social platforms
• Experience working in a data-driven environment, driving measurable results across acquisition, engagement, and lifecycle marketing
• Background in a fast-paced, subscription-led, content, or entertainment business
• Excellent cross-functional communication and stakeholder management skills, including direct reports and external agency partners
• Passion for sport - you don't need to be a hockey or basketball expert on day one, but genuine enthusiasm for the world of sport matters here

Benefits

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.