Director of Paid Social

Role Description

National Debt Relief is seeking a Director of Paid Social to lead one of the company's fastest-growing customer acquisition channels. This role is responsible for defining the strategy, execution, and long-term growth roadmap across the company's Paid Social portfolio, including Meta, TikTok, and other social platforms, while also overseeing native advertising, AppLovin, and adjacent performance media channels.

This leader will own a multi-million-dollar monthly media investment across these channels while managing a high-performing team and agency partners. Success in this role requires a unique combination of strategic leadership and hands-on platform expertise. The ideal candidate enjoys diving into campaign performance, optimizing bidding strategies, influencing creative direction, testing new approaches, and using data to make smarter marketing decisions.

Reporting directly to the Vice President of Digital Performance Marketing & Growth, this individual will play a critical role in scaling customer acquisition while improving marketing efficiency and driving measurable business growth.

Responsibilities

• Own the strategy, execution, and performance across the company's Paid Social and adjacent performance media portfolio, including Meta, TikTok, native advertising, and AppLovin.
• Develop annual and quarterly channel strategies that align media investments with customer acquisition and business growth objectives.
• Lead campaign planning, account structure, audience strategy, budget allocation, and bidding strategy to maximize performance across each platform.
• Continuously optimize campaigns through creative testing, audience expansion, placement optimization, and platform-specific best practices.
• Partner closely with Creative to establish testing roadmaps that improve creative performance and accelerate learning.
• Leverage first-party data, conversion signals, and measurement frameworks to improve optimization, targeting, and overall campaign efficiency.
• Identify opportunities to scale media investment while maintaining CPA, ROAS, and broader business efficiency targets.
• Establish operational best practices and scalable processes that support continued growth across channels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent professional experience).
• Minimum 10 years of experience managing Paid Social campaigns, with significant hands-on experience across Meta.
• Minimum 3 years of experience leading high-performing teams, developing talent, and managing agency partners.
• Demonstrated success managing and scaling seven-figure monthly Paid Social budgets, with a proven track record of driving efficient customer acquisition at scale.
• Proven success leading direct response, conversion-focused Paid Social programs with accountability for CPA, ROAS, and business growth.
• Experience in financial services, fintech, or another regulated industry is preferred.

Requirements

• Deep expertise in Meta Ads Manager, including campaign architecture, bidding strategies, audience development, creative testing, conversion optimization, and measurement.
• Strong understanding of Paid Social attribution, first-party data strategies, conversion APIs, optimization signals, and performance measurement.
• Exceptional analytical and problem-solving skills, with the ability to translate performance data into actionable business insights.
• Strong financial acumen with experience forecasting budgets, pacing media investments, and evaluating marketing performance against business goals.
• Excellent communication and presentation skills, with the ability to influence cross-functional partners and senior leadership.
• Experience building, mentoring, and developing high-performing teams.
• Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities.
• Demonstrated curiosity and commitment to continuous learning, experimentation, and staying ahead of platform and industry changes.

National Debt Relief Role Qualifications

• Computer competency and ability to work with a computer.
• Prioritize multiple tasks and projects simultaneously.
• Exceptional written and verbal communication skills.
• Punctuality expected, ready to report to work on a consistent basis.
• Attain and maintain high performance expectations on a monthly basis.
• Work in a fast-paced, high-volume setting.
• Use and navigate multiple computer systems with exceptional multi-tasking skills.
• Remain calm and professional during difficult discussions.
• Take constructive feedback.
• Available for full-time position.

Compensation Information

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills, experience, and relevant education or training. The salary for this position is $169,500.00 – $190,000.00.

Benefits

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount
• Wellness Incentive Program

Company Description

National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States.

As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life.

At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.

Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution.

We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.