Director, Paid Social
$130k - $145kTinuiti
Role Description
As a Director, Paid Social, you will lead a portfolio of clients and be a senior, day‑to‑day owner of the client relationship and growth agenda in partnership with the senior Client Partner and Pod Leader as appropriate. You will align account team recommendations to client goals, set clear expectations, and foster trust with senior stakeholders by proactively creating high‑value moments to meet, present, and influence decisions. You’ll partner with internal leaders to resolve escalations quickly, connect Social to other channels (Search, Commerce/Retail Media, TVAD, Creative), and translate platform, competitive, and Bliss Point insights into executive‑ready actions. You will also own the financial health of your team and channel(s) for your clients.
Key Responsibilities
- Client‑Centric:
- Own senior‑stakeholder relationships and the growth agenda; turn business goals into a full‑funnel Social plan and secure alignment on options and trade‑offs.
- Lead onboarding, transitions, and escalations with clarity and speed; bring renewal, expansion, and cross‑sell opportunities and support new business narratives.
- Product‑Led:
- Orchestrate responsible use of platform automation and features across teams.
- Embed Bliss Point insights in planning and budget allocation; close feedback loops with Product and Analytics.
- Data & Measurement‑Driven:
- Install simple, strong measurement habits: growth‑first innovations with clear success thresholds and read cadence.
- Ensure signal quality and data health; require financial narratives and note model caveats in decisions.
- The Tinuiti Way:
- Connect the dots across channels for clients; propose integrated plans and a straightforward measurement approach.
- Codify reusable playbooks; educate clients and internal teams; stay current on industry and platform shifts.
- Owner Mindset:
- Think and act like an owner: eliminate recurring waste at root, make change safe, close issues fast.
- Steward financials.
- People Leader:
- Build and lead a high‑performing team; install or uphold governance that sustains quality and consistency across teams.
- Coach managers to lead the system.
Qualifications
- 10+ years in Paid Social with proven results at scale across multiple platforms.
- 3+ years managing managers and senior ICs preferred.
- Able to connect Social to Search, Commerce/Retail Media, TVAD, and Creative in simple, persuasive narratives.
- Experience with Meta Advantage+/value, TikTok Smart Performance, Pinterest Performance+, GA4 and platform analytics.
- Partners with Pod Leader/Finance on margin, utilization, capacity for your team.
- Clear, concise storytelling; expectation setting; confident with senior clients and internal leaders.
Requirements
- Client outcomes: growth in qualified reach, new customers, revenue, and LTV.
- Innovation: steady flow of growth‑focused innovations adopted.
- Product/AI: responsible rollout and adoption of platform automation and Bliss Point‑guided allocations.
- Data/ops quality: high pixel/CAPI/event fidelity; quick time‑to‑resolution and prevention of repeat issues.
- Financials: margin/utilization within targets; staffing aligned to priority; forecast accuracy within tolerance.
- People outcomes: engagement/retention of key roles; capability growth; succession readiness.
- Integrated impact: measurable lift from cross‑channel plans.
Benefits
- Unlimited PTO: flexibility to take the time you need, when you need it.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
- Retirement: Match up to 4% of your contributions at 100%.
- Perks and Wellness: Unlimited Telemedicine and Teletherapy available at no cost.
- Parental Leave: 16 weeks of leave with 100% pay for birthing parents.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs.
$120k
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