Director, Paid Social
$135k - $155kFull-time
Siege Media
Role Description
This is a wedge hire. You're not joining an established paid social team — you're building one. On day one you own Reddit ads as a new client service line and run Siege's own paid social and retargeting. As Reddit ads books revenue, you'll hire and lead a team underneath you.
This is a senior, client-facing role. You'll pitch on sales calls, strategize campaigns, get hands-on in the platforms early in the lifespan of the service offering, and write the reports clients actually read. This is a hands-on leadership role for someone who enjoys both strategy and execution. If you want to build a practice from scratch with the runway and brand of an established agency behind you, this role is for you.
Responsibilities
- Reddit Ads (Primary): Own strategy, setup, optimization, and reporting for Siege clients. Build the playbook, pricing scaffolds, and reporting cadence from zero.
- Siege's Paid Social: Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline.
- Sales Support: Join prospect calls to scope and sell paid social engagements alongside the growth team.
- Team Building: Hire your first associate when Reddit ads revenue justifies it, then train and manage them to Siege's senior-led standard. Own and execute directly until then.
- Service Infrastructure: Develop the templates, QA processes, attribution approach, and reporting standards that turn paid social into a repeatable, sellable service line.
Qualifications
- 5+ years running paid social campaigns in an agency environment — ideally a mix of Reddit, LinkedIn, and Meta.
- Hands-on Reddit Ads Manager experience (Conversation Ads, Promoted Posts, custom audiences) and a point of view on who the platform is and isn’t a fit for.
- Proven B2B and B2C experience, especially within SaaS, e-commerce, and fintech. You know the difference between optimizing for clicks and optimizing for pipeline.
- Demonstrated client-facing comfort — you can walk a VP of Marketing through a quarterly review without flinching.
- Strong written communication. Clients see your work directly; we don't have account managers translating between you and them.
- "Builder energy" and a genuine excitement about helping build and scale a service line from scratch. You can execute and advise on campaigns to keep the department profitable early on.
Suggested Skills
- Experience with ChatGPT ads.
- Prior experience building or scaling a paid social practice inside an agency environment.
- Familiarity with B2B attribution headaches (multi-touch, dark social, self-reported attribution).
- An active client network in paid social within our client base.
Compensation & Logistics
- Salary: $115,000.00–$130,000.00 USD base | $135,000.00–$155,000.00 USD OTE
- Benefits: Full benefits for employees, including 100% health/dental/vision, 401(k) matching and unlimited PTO.
- Location: Remote-friendly, with a preference for Austin, TX or a willingness to travel for periodic team gatherings.
Vacancy posted 17 hours ago
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