Associate Director, Payer Marketing & Strategy- HCV

The Associate Director U.S Payer Marketing is responsible for driving market access marketing and pricing strategy for MAVYRET across all payer channels (e.g. Commercial Medicare Medicaid Government and DOC) with key focus / emphasis on the Medicaid channel. This individual will be required to effectively orchestrate communication and alignment across US Market Access channel teams as well as serve as the subject matter expert for the MAVYRET Integrated Brand Team. The person will need to leverage data analytics and strong strategic mind-set in all aspects of running the marketing component of the business. Provides positive leadership and influences cultural alignment with US Market Access ambitious cultural vision.

Major responsibilities include (but are not limited to):

• Develop payer positioning and pricing strategy for MAVYRET across all payer channels
• Formulate and adjust Market Access business plans and actions to achieve HCV Franchise business and financial market access objectives and goals.
• Ensure Market Access strategic alignment and business priorities.
• Lead Payer Value Propositions throughout the brand lifecycle by collaborative leadership on HEOR and RWE needs gaps and priorities
• Proactively monitor and engage on government and/or payer policy that has the potential to affect access to AbbVies HCV franchise.
• Focus on and triangulate market dynamics constituents needs and business priorities to determine best market-advantaged course of action.
• Effectively communicate and drive strategic alignment across multiple stakeholders and leadership teams such as the Market Access Leadership Team Brand Team Account Management teams HEOR MOSL MPS Medical APEX Finance Contracting Pricing Forecasting Sales and Government Affairs/Advocacy teams.
• Encourage and demonstrate an enterprise approach through best practice curiosity learning and sharing.
• Demonstrate a One AbbVie mindset and perspective in all strategies.

Qualifications :

• Bachelors Degree required
• Demonstrated team leadership
• Market Access and Marketing experience preferred
• Pricing and Contracting experience preferred
• Customer centric mindset
• Strong communication skills
• Demonstrated cross-functional experience
• Understanding of reimbursement payer environment environmental risks and National Account customers valued.
• Experience in multiple channels and reimbursement modalities valued: buy and bill retail specialty institutional and government.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future. 

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

No

Employment Type :

Full-time