Marketing Manager

Timbers Company is seeking an experienced Marketing Manager to help drive growth across our real estate portfolio.

The Marketing Manager is responsible for driving qualified lead generation and supporting sales performance across Timbers Company's real estate portfolio. This role owns marketing strategy, campaign performance, and messaging across all channels, ensuring alignment with sales objectives and revenue goals.

This individual operates at both a strategic and tactical level-leading agency partners, optimizing campaigns, and continuously refining the marketing funnel to improve lead quality and conversion.

Key Responsibilities

Note: The responsibilities listed below are illustrative of the role and not intended to be an exhaustive list. Additional duties may be assigned as needed to support the success of the organization.

Campaign Strategy & Performance

• Own and lead integrated marketing campaigns across paid media, web, email, social, PR, and events
• Drive qualified lead generation and continuously optimize for conversion performance
• Identify gaps in funnel performance and implement strategies to improve lead quality and sales outcomes
• Develop test-and-learn strategies across channels

Messaging & Copy Direction

• Own messaging strategy and campaign narratives across all real estate marketing efforts
• Provide copy direction and final approval for websites, email campaigns, paid media, and sales materials
• Ensure consistency with brand standards in partnership with brand and hospitality marketing

CRM & Lifecycle Marketing

• Develop and oversee lead nurture strategies in partnership with Marketing Automation
• Define segmentation, email journeys, and lifecycle touchpoints to improve conversion

Website & Conversion Optimization

• Support website initiatives as a key lead generation channel, contributing to content updates and overall user experience
• Collaborate with internal and external partners to identify opportunities to enhance form performance and improve the user journey

Agency & Vendor Management

• Lead agency partners across digital, creative, and media
• Provide clear direction, feedback, and performance expectations
• Ensure all external partners are aligned with strategy and delivering against KPIs

Sales & Cross-Functional Alignment

• Partner closely with Sales to align on lead quality, feedback loops, and campaign performance
• Lead development of sales tools, presentations, and marketing materials

Budget & Reporting

• Manage marketing budgets, track spend, and ensure alignment with performance goals
• Report on campaign performance using Salesforce, Google Analytics, and other platforms

Miscellaneous

• Possess and maintain thorough understanding of hospitality and real estate industry and stays abreast of industry trends
• Flexibility to work across multiple time zones
• Some travel required (approximately 10-20%)

Qualifications and Experience

• Bachelor's degree required; in Marketing or Communications preferred
• Five+ years as a Marketing Manager preferred
• Five+ years in real estate and/or hospitality marketing preferred
• Strong attention to detail and organizational skills
• Ability to manage multiple projects and deadlines simultaneously
• Strong written and verbal communication skills
• Ability to work within established brand standards
• Proficiency in PowerPoint and presentation development
• Working knowledge of Adobe Creative Suite (Photoshop, InDesign)
• Understanding of digital marketing channels (web, email, social)
• Strong problem-solving skills and proactive mindset
• Deep understanding of luxury hospitality, real estate or products
• Strong understanding of lead generation and conversion funnels
• Proven ability to manage agencies and drive performance
• Strong copywriting and messaging skills
• Experience with Salesforce, WordPress, Google Analytics, and digital media platforms

Company:

Timbers Company is a developer and operator of exceptional boutique hotels, residence clubs and resort communities located in some of the most sought-after destinations in the world. We are passionate about creating remarkable experiences with world-class hospitality while exposing our Owners and guests to the humble authenticity of every location that we call home.

Location:


Just north of Orlando, Winter Park, Florida, is an enchanting city known for its abundant outdoor spaces, quaint brick-lined streets with old-growth tree canopies, first-class shopping, and delectable dining. Our corporate headquarters manages, supports, and develops all Timbers properties around the globe. Our team embraces the year-round sunshine and warmth of Central Florida, drawing inspiration from our award-winning properties to infuse world-class hospitality, authenticity, and teamwork into everything we do.


Core Values:


We are in the business of creating an authentic sense of place for families to return to time and time again while committing ourselves to creating memorable and fun experiencers through passionate, attentive service. This mantra is reflected in everything we do and every interaction we have whether it be in hospitality operations management, asset management, development, or sales & marketing. Our values define who we are.

• Be Authentic
• Practice Humility
• Cultivate Teamwork
• Value Time
• Be Trustworthy

Benefits

• Childcare reimbursement
• Trip of a Lifetime program
• Education Assistance Program
• Wellness Reimbursement Program
• Learning and development
• Competitive pay
• Volunteer time
• Paid maternity/paternity leave
• Fun team building events
• 401K
• Vacation Days
• Personal Days
• Holiday Pay
• Health Insurance
• Dental/Vision Insurance
• LTD/STD
• Life Insurance

This job description is not all inclusive. Timbers Company reserves the right to amend this job description at any time.

Our company ("Company") fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.


In compliance with the Americans with Disabilities Act (ADA) and applicable federal, state and/or local laws, it is our policy to provide reasonable accommodation upon request during the application process to applicants in order that they may be given a full and fair opportunity to be considered for employment. As an Equal Opportunity Employer, we intend to comply fully with applicable federal, state and/or local employment laws and the information requested on this application will only be used for purposes consistent with those laws. To the extent required by applicable law, The Company maintains a drug- free workplace.