Lifecycle Journey Manager - Retention

Own end-to-end retention strategy and the primary KPI - Retention Rate, repeat monetization moments, D30/Dn retention, and churn. Define retention and churn scoring, triggers, and intervention logic; set the signals and guardrails the decisioning stack (Hightouch) acts on. Design reactivation, win-back, and engagement journeys, and build direct-deposit and habit stickiness. Build and launch in Iterable - increasingly via AI decisioning - owning QA, frequency, and suppressions. Design holdouts and read incrementality with Analytics to prove true retention lift, distinguishing it from compounded-cycle artifacts. Shape the loyalty and premium experience in partnership with PMM and Product. Own the numbers and the retention narrative for leadership, surfacing insights and clear next steps. Direct and supervise the AI agents that execute retention programs, and set their guardrails. Requirements 7–10+ years in lifecycle / CRM / retention marketing for a digital product or subscription business, with a deep retention and churn focus. A track record owning retention strategy and personally shipping journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar. Advanced data literacy - survival / cohort analysis, incrementality, and experimentation design. Experience building triggered, always-on retention programs (onboarding, win-back, reactivation, loyalty). Comfort defining inputs to ML decisioning (churn scoring, next-best-action) and interpreting model outputs. Senior cross-functional leadership - influence without authority and keep stakeholders aligned and moving. Excellent communication; able to set definitions and measurement standards the wider team adopts. A bias toward ownership and action. Core Competencies Demonstrates expertise in lifecycle and retention marketing, with a strong focus on data-driven strategies to enhance retention rates and reduce churn. Proficient in designing and executing retention programs using advanced analytics and AI decisioning tools. Highest-signal resume keywords Retention Strategy Ownership Iterable Journey Development Advanced Data Literacy Triggered Retention Programs Cross-Functional Leadership ATS Optimization Keywords Hard Skills Retention Rate Analysis Churn Scoring Survival Analysis Cohort Analysis Experimentation Design Data-Driven Decision Making AI Decisioning Inputs Retention Program Design Incrementality Measurement Journey Mapping Soft Skills Excellent Communication Influence Without Authority Stakeholder Alignment Ownership Action Bias Industry Keywords Lifecycle Marketing CRM Retention Marketing Digital Product Subscription Business Tools & Technologies Iterable Braze Salesforce Marketing Cloud Hightouch Analytics Platforms #J-18808-Ljbffr Jobtailor