Head of Marketing, North America

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We're a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we're growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

What You'll Do

• Own the North America revenue number - work the full funnel from pipeline to closed revenue
• Build and lead the NA marketing team across brand & campaigns, product & positioning, and performance
• Develop distinct go-to-market strategies for enterprise health systems (account-based, field-driven, multi-stakeholder, high ACV) and mid-market / SMB (velocity, repeatability, scale) across the US and Canada
• Establish the operating systems for segmentation, pipeline management, attribution, and performance tracking
• Engineer the digital demand strategies that optimise our PLG motion and provide air cover to direct sales
• Define the category - deliver the narrative framework, positioning, collateral, and sales enablement that make Heidi undeniable
• Drive local brand, campaigns, events, and field marketing to accelerate awareness in the US and defend our strong position in Canada
• Identify priority segments (health systems, specialty groups, clinics, digital health) and the clinical, operational, and economic buyers in each
• Turn ecosystem relationships, KOLs, and partnerships into measurable pipeline and revenue
• Wire the team with AI capabilities to unlock velocity and execution throughput
• Partner closely with global brand, communications, sales, and customer success to compound impact
• Build a highly commercial, execution-focused culture with strong accountability to outcomes

What We're Looking For

• A proven marketing leader who has built and scaled engines in North America with measurable revenue impact
• Deep expertise in pipeline generation, demand strategy, and revenue influence - comfortable owning a number
• A track record across both enterprise (long, complex, multi-stakeholder cycles) and mid-market / SMB (velocity, repeatability, scale) motions
• AI-native - you see AI as core to how modern marketing operates, and have applied it to increase velocity and efficiency
• A systems builder who designs engines, not one-off campaigns
• A clear, credible communicator who earns trust with clinicians, operators, and executives
• Commercially obsessed - you prioritise revenue impact over marketing activity, and measure success in pipeline, conversion, and revenue

Other Things to Know

• This is an in-person role based out of our New York office
• You'll own the NA revenue number with meaningful autonomy and full accountability for the engine you build
• Reports into Jessie Young, President, North America
• Attitude, work ethic, and learning velocity matter more than years on a resume
• No corporate bloat. No hand-holding. Just results, accountability, and real opportunity to grow

The Way We Work

1. Live Forever - We build for healthcare's next decade, not next quarter. We set outrageous targets, lead healthcare forward, and follow the evidence - even when it's uncomfortable.
2. Practice Ownership - Everyone here carries the company. We raise the bar on hiring and excellence, own the outcome end-to-end, and focus on what matters over process.
3. Move Fast, Fix Faster - More turns at the game means more chances to get it right. We ship atoms daily, learn from every release, and stay precise at pace - Heidi never goes down.
4. Get Better - The best clinicians teach. So do we. We live in clinicians' reality, bring warmth to the work, and choose clarity over cleverness.

Why You Will Flourish With Us

• In office to collaborate with like-minded professionals
• Healthcare, Dental, Vision benefit options
• 401k with 3% match
• Personal development budget of $500 per annum
• Become an owner, with shares (equity) in the company - if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups
• The opportunity to fast track your startup career!

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.