Marketing Events Coordinator

Events And Grassroots Marketing Coordinator

We are looking for an energetic and driven individual to join our team at Premier Heating and Air as an Events and Grassroots Marketing Coordinator. This person will play a vital role in growing our customer base by actively generating leads and creating brand awareness within the local community. You will be responsible for attending local events, festivals, farmers markets, chamber events, and even going door to door to connect with potential customers. If you enjoy meeting new people, have a passion for customer service, and want to contribute to a growing business, we want to hear from you!

Key Responsibilities:

• Lead Generation: Actively generate new leads by engaging with potential customers in person at various events, such as festivals, farmers markets, local fairs, chamber of commerce events, and other community gatherings. You will fill up a calendar of events and use these to create as many leads as possible in our target markets.
• Event Representation: Set up booths and displays at marked events, ensuring the company's brand, services, and values are effectively communicated to visitors.
• Customer Interaction: Initiate conversations with people at events, offering information about HVAC services, answering questions, and collecting contact details for follow-up. You will book leads at various booths and lead generating events.
• Door-to-Door Outreach: Go door to door in designated neighborhoods, providing information about our HVAC services, collecting leads, and scheduling consultations. You will visit neighborhoods that we are actively installing systems and collect leads. You will also participate in weekend active adult communities, setting up meet and greets and create lead generation.
• Promotional Material Distribution: Hand out flyers, brochures, business cards, and other marketing materials to promote the company's services.
• Relationship Building: Build strong, lasting relationships with potential customers and encourage them to engage with the company's services.
• Collaboration: Work closely with the sales and marketing teams to track leads, follow up with prospects, and report on lead generation activities.
• Feedback & Reporting: Gather feedback from potential customers and share insights with the team to help refine strategies and improve lead-generation techniques. You will be required to track commission, track success rates of events and attend weekly training or meetings as needed.

Requirements:

• Excellent communication and interpersonal skills.
• Ability to approach and engage with people in a friendly and approachable manner.
• Highly motivated and self-starter with a strong work ethic.
• Comfortable with both outdoor and indoor environments in varying weather conditions.
• Ability to set up and manage booths at events.
• Experience in lead generation, sales, or customer service is a plus but not required.
• Strong organizational skills and ability to keep track of leads.
• Willingness to travel locally to attend various community events.
• A positive attitude and a passion for helping others.
• IMPORTANT: MUST BE AVAILABLE MOST NIGHTS AND WEEKENDS. Most of all these events will be in the afternoon, evenings and on weekends. You will be expected to work the vast majority of your time in the evenings and on weekends.

Physical Demands:

• Ability to lift and carry marketing materials (up to 25 lbs).
• Ability to stand and walk for extended periods of time at events.
• Occasional travel to different neighborhoods for door-to-door campaigns.

Why Join Us:

• Competitive compensation and incentives based on lead generation and conversion.
• Opportunity to work in a supportive and dynamic environment.
• Flexibility in work schedule with a focus on weekend and evening events.
• The chance to make a tangible impact on the company's growth and success.

If you enjoy engaging with people, thrive in a fast-paced environment, and are excited about contributing to the growth of a reputable HVAC company, we encourage you to apply!