Sr Mgr Seasons Growth Strategy

Role Description

The Sr Mgr Seasons Growth Strategy will have primary responsibility for shaping multi-year growth visions across seasons and crafting annual operating growth algorithms to deliver top and bottom-line growth.

• 3Y Growth Vision: Establishes and socializes a 3Y growth vision across seasons that defines where to play and how to win – grounded in consumer insights, cultural relevance, portfolio strengths, and financial ambition.
• Annual Growth Algorithm: Develops and owns an annual operating growth algorithm that translates long‑term vision into specific levers across building block levers.
• Seasons Connectivity: Ensures tight integration between teams shaping portfolio news (portfolio creators) and those activating the season (seasons activation).
• Leadership Communication: Effectively socializes seasonal growth strategies with senior leadership and cross‑functional teams, ensuring shared understanding, commitment, and clarity on priorities.
• Seasonal Performance: Establishes success metrics, scorecards, and post‑season performance reviews that track both financial outcomes and leading indicators.
• Self-starter with high degree of personal initiative.
• Ability to manage people and lead cross-functional teams.

Qualifications

• Strategy: Deep understanding of how portfolio strategy, seasonal tentpoles, and annual operating plans connect to drive sustained growth across the full marketing mix.
• General Management: Strong command of P&L mechanics, growth algorithms, and margin drivers to translate vision into clear and quantified plans.
• Analytical Thinking: Ability to connect data and insight across consumer and commercial inputs to improve decision quality, speed, and expectations.
• Strategic Storytelling: Ability to craft compelling, multi‑year growth visions that are both inspiring and operationally grounded yet clear and concise.
• Consumer Oriented: Knowledge of how consumer behavior, cultural moments, and retail dynamics shape seasonal demand.

Requirements

• Bachelor’s Degree required, MBA or equivalent marketplace experience preferred.
• 6+ years experience in strategy and management consulting (BCG, Bain, McKinsey) required, marketing experience preferred.

Company Description

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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