Senior Manager, Growth Marketing Programs

Role Description

The Sr. Manager, Growth Marketing Programs owns the campaign layer of our demand engine. You’ll own everything required to translate marketing GTM strategy into campaign architecture, program execution, and always-on demand generation that keeps pipeline ahead of our bookings seasons.

You will direct content, make campaign decisions, manage budget allocation within your domain, and own vendor relationships relevant to your programs. You will work in close, ongoing partnership with the Sr. Manager, Growth Marketing Operations, the peer role that owns the systems, data infrastructure, and attribution frameworks your programs run on.

This is not a coordinator role. It is a builder role for someone who thrives on turning strategy into repeatable, scalable execution that drives measurable pipeline results.

What You'll Own

• Campaign Architecture & Program Management: Own the full campaign lifecycle from brief to results — planning, build, launch, optimization, and program-level reporting.
• Always-On Demand Calendar: Build and manage the always-on, school-calendar-driven demand motion.
• Nurture Strategy & Audience Activation: Develop and execute segment-specific nurture tracks by school type, persona, and buying stage.
• Content Direction & AI-Assisted Production: Own the growth marketing content brief and direct AI-assisted content production tools.
• Budget & Vendor Direction: Own budget direction and vendor relationships within your program portfolio.
• Cross-Functional Collaboration & Enablement: Partner with the Sr. Growth Marketing Operations Manager on campaign tracking and collaborate with Sales and SDR teams.

What Success Looks Like at 12 Months

By the end of your first year, you will have built a repeatable, always-on campaign execution motion that reliably drives pipeline results across our product portfolio and school segments.

Your Growth Path

We are building a function designed to grow with the people in it. For the right person, the path forward from this role moves toward deeper expertise, leadership or expanded responsibilities depending on your career path and goals.

How You're Supported

You won't be handed a calendar and left to figure it out — you'll be set up to build. You will have weekly standup meetings with the broader growth marketing team, direct 1:1s with your manager, and full access to cross-functional teams.

Qualifications

• 5–7 years in B2B demand generation, campaign management, or growth marketing — ideally in SaaS or EdTech.
• Proven track record building and managing multi-program campaign portfolios that drive measurable pipeline.
• Experience in K-12 education, enrollment management, admissions, or the independent school market.
• Experience with AI-assisted content production workflows.
• Strong understanding of multi-touch nurture strategy, lead scoring, and behavioral segmentation.
• Ability to take strategic direction and execute with full autonomy.
• Working proficiency in HubSpot and Salesforce as a power user.
• Data-driven and collaborative approach to optimization.

Who You Are

• Proactive — you see a potential hurdle and move to resolve it.
• Organized and self-motivated — you see the full arc of a program and execute against it.
• Detail-oriented — you zoom in without losing the larger picture.
• Ruthlessly prioritized — you know which activities drive impact.
• A builder who thrives in fast-paced, collaborative environments.
• A relationship-builder who enjoys close partnership across Marketing, Sales, Customer Success, and Product.

Working Conditions

• Normal office environment.
• Extending viewing of computer screens.
• Some overnight travel may be required.

Essential Functions

• Spends time at a computer workstation and desk.
• Moves throughout department or other locations to access or exchange information.
• May involve carrying loads up to 50 lbs. and being able to remain in a stationary position.
• May involve lowering oneself to file, and reaching, twisting or turning.
• Involves handling office materials, typing, writing and other tasks that require manual dexterity.
• Continuous listening.
• Ability to communicate information.
• This job may require accommodating different bodily movements and physical abilities.

Benefits

• Medical, Dental & Vision Benefits.
• Flexible Planned Paid Time Off.
• Generous Sick Leave.
• Purpose-Driven Culture.
• Work-Life Balance.
• Passionate About Community Involvement.
• Company Paid Parental Leave.
• Company Paid Short Term Disability.
• Remote Flexibility.