Senior Manager, Growth Marketing, Mobile

Role Description

As Manager, Growth Marketing, you will own the growth strategy for Begin's digital app product lines, HOMER (learn-to-read program) and codeSpark (learn-to-code program), driving sustainable subscriber growth across the entire customer lifecycle. This is a highly cross-functional role that sits at the intersection of Marketing, Product, Data, Creative, and Engineering.

• Develop and execute the overall growth strategy across the mobile customer lifecycle—from acquisition through retention and expansion.
• Identify and prioritize the highest-impact growth opportunities across marketing, product, and customer experience.
• Build scalable growth systems that improve efficiency while accelerating sustainable subscriber growth.
• Partner with Product to drive product-led growth initiatives and improve activation and engagement.
• Continuously identify new channels, partnerships, and growth levers to expand reach and diversify acquisition.

Qualifications

• 8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps.
• Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels.
• Experience with subscription-based consumer businesses.
• Strong understanding of mobile growth, retention, engagement, and monetization strategies.
• Experience developing experimentation frameworks and A/B testing programs.
• Strong analytical skills with experience using analytics and BI tools such as GA4, Looker, Amplitude, Mixpanel, or similar.
• Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement.
• Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI.

Requirements

• Own performance marketing across key acquisition channels, including Meta, Google App Campaigns, Apple Search Ads, App Store Optimization, TikTok, DSPs and Programmatic partners, Affiliate and influencer partnerships, Emerging paid and organic growth channels.
• Optimize campaigns for quality subscribers, lifetime value, and efficient growth—not simply installs.
• Drive CRM strategy and influence product engagement and retention by partnering closely with CRM Operations, Product, and Engineering teams.
• Build a culture of rapid experimentation by leading structured testing across various aspects of the customer journey.
• Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals.
• Drive Creative strategy and develop high-performing assets, including video, static, UGC-style content, and story-driven concepts tailored to families and parents.
• Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience.

Benefits

• Remote-first culture designed to support flexibility and focus.
• Comprehensive health coverage including medical, dental, and vision.
• 401(k) to support your long-term financial goals.
• Company-paid life insurance and disability coverage.
• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
• Flexible PTO and sick time that we actually encourage you to use.
• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
• A supportive, collaborative team working on products that make a meaningful impact for families.