Strategic Planner 5
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Job Title: Lead, Marketplace Strategy (Global)
Location: Beaverton, OR (Preferred) - Remote candidates may be considered for strong profiles
Contract 12 Months Contract Role Summary
We are seeking an experienced Lead, Marketplace Strategy to drive the end-to-end marketplace strategy across wholesale and Direct channels within a global consumer brand environment. This role will shape how the brand appears across channels, ensuring a differentiated consumer experience while balancing growth, brand equity, and operational excellence.
The ideal candidate brings strong experience in marketplace strategy, merchandising, retail, or business management within a highly matrixed global organization. This individual will partner cross-functionally to define channel roles, optimize distribution strategies, and align global priorities with geo execution.
Key Responsibilities
Marketplace Strategy Development
Location: Beaverton, OR (Preferred) - Remote candidates may be considered for strong profiles
Contract 12 Months Contract Role Summary
We are seeking an experienced Lead, Marketplace Strategy to drive the end-to-end marketplace strategy across wholesale and Direct channels within a global consumer brand environment. This role will shape how the brand appears across channels, ensuring a differentiated consumer experience while balancing growth, brand equity, and operational excellence.
The ideal candidate brings strong experience in marketplace strategy, merchandising, retail, or business management within a highly matrixed global organization. This individual will partner cross-functionally to define channel roles, optimize distribution strategies, and align global priorities with geo execution.
Key Responsibilities
Marketplace Strategy Development
- Lead the development and execution of a comprehensive marketplace strategy across wholesale and Direct channels
- Define the strategic role of each channel including monobrand, Direct, and wholesale partner ecosystems
- Establish channel guardrails related to distribution, assortment segmentation, and differentiation
- Translate brand and consumer priorities into actionable marketplace strategies that drive growth and brand distinction
- Develop and operationalize channel segmentation strategies across key accounts and Direct formats
- Define product placement, storytelling, and consumer experience strategies by channel
- Create frameworks that minimize channel overlap and improve marketplace productivity
- Partner with merchandising and planning teams on assortment, lifecycle, and OTB alignment
- Collaborate closely with merchandising, marketing, retail, digital, planning, and geo teams
- Drive alignment on marketplace priorities, execution plans, and business trade-offs
- Facilitate cross-functional meetings, strategic reviews, and operational forums
- Influence senior stakeholders and leadership teams to balance brand and commercial objectives
- Translate strategic direction into scalable frameworks, playbooks, and execution tools
- Build channel-specific guidelines across product, storytelling, services, and consumer environments
- Ensure global strategies are adaptable to local market needs while maintaining brand consistency
- Support geo teams with localized execution and marketplace optimization
- Define and track KPIs related to marketplace health, productivity, consumer engagement, and growth
- Analyze channel performance and identify opportunities for optimization
- Continuously refine strategies based on consumer insights, business trends, and marketplace dynamics
- 8+ years of experience in marketplace strategy, merchandising, retail strategy, business management, or related fields
- Strong understanding of wholesale, Direct-to-Consumer, and multi-channel retail ecosystems
- Proven experience building and executing large-scale marketplace or channel strategies
- Excellent analytical, strategic thinking, and problem-solving abilities
- Strong executive communication and presentation skills
- Experience working within a global, matrixed organization
- Ability to influence cross-functional stakeholders and drive alignment
- Experience within apparel, footwear, sporting goods, or consumer retail industries
- Background supporting global marketplace or omnichannel transformation initiatives
- Experience partnering with geo/regional teams across international markets
- Operate with an enterprise mindset balancing brand, consumer, and commercial priorities
- Lead through collaboration and influence across complex organizations
- Bring structure, clarity, and decisiveness in ambiguous environments
- Drive accountability, speed, and operational excellence
- Elevate team thinking through strong storytelling and strategic frameworks
- Clear and differentiated channel roles executed consistently across the organization
- Improved marketplace productivity and reduced channel overlap
- Strong alignment between global strategy and regional execution
- Increased marketplace health, consumer engagement, and business growth
- Faster and more effective decision-making across teams
Vacancy posted 2 days ago
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