Business Development Director

Business Development Director

Are you a behavioral health business development professional who is driven to expand access to care and improve patient outcomes?

Do you want to be part of an organization where your work directly influences access to clinically appropriate treatment and supports individuals and families at a critical point in their care journey?

At BriteLife Recovery, our mission is to be a beacon of hope and healing by connecting patients to the right level of care at the right time. We are building a clinically grounded, patient centered organization focused on delivering high quality care for individuals with substance use and co occurring disorders.

Through an integrated, multidisciplinary model, we provide individualized treatment plans in a safe, therapeutic environment, ensuring continuity of care and an exceptional patient experience. In this role, you are a key driver of that access, partnering with referral sources and internal clinical teams to facilitate appropriate placement and timely admissions.

If you are driven by purpose, grounded in relationships, and committed to making a meaningful impact in behavioral health, we invite you to join us.

Region: Mercer (NJ), Monmouth, Middlesex, Somerset, Ocean, Burlington

Work Environment : Remote


Job/Position Overview:


The Business Development Director is responsible for driving sustainable growth for BriteLife Behavioral Health's at Princeton outpatient program through the development, expansion, and optimization of strategic referral relationships. This role serves as a critical bridge between BriteLife and the external healthcare and community ecosystem, educating referral partners, patients, and families on BriteLife's clinical value proposition and helping create a seamless pathway into appropriate outpatient care.


While the new IOP will be a primary area of focus, this role is not limited to outpatient referrals. We expect this person to think beyond a single level of care and develop referral relationships that bring clients into our residential program and carry them through the full continuum, from residential through IOP, and outpatient. In totality, this role will understand how each program fits together, speak confidently to all of our services, and match every referral source with the right level of care for their client.


This role operates at the intersection of relationship development, clinical understanding, and operational execution, balancing the cultivation of high value partnerships with disciplined pipeline management and admissions conversion. Success in this role is measured through performance against key growth and quality KPIs, including referral generation, conversion rates, and overall census contribution.


This role requires frequent local travel to engage with partners and attend pivotal meetings, enabling you to build and solidify essential contacts within the community. You will also manage precise documentation of referral sources and assist in discharge planning to ensure continuum of care, adhering to set expense guidelines and reporting protocols.


Essential Functions:

• Achieve established monthly business development production requirements and census contribution expectations, including referral generation, admissions, and other performance metrics aligned with the growth goals of the Princeton outpatient program.

• Develop and execute comprehensive quarterly business development strategies to grow referral volume across active, dormant, and new accounts.

• Identify, prioritize, and expand relationships with key referral sources including hospitals, physicians, behavioral health providers, EAPs, legal systems, schools, community organizations, and government agencies.

• Design and implement geographic based prospecting plans to increase market share and brand presence at local and regional levels.

• Analyze referral trends, market dynamics, and competitive positioning to inform strategy and optimize performance.

• Deliver compelling, clinically informed presentations to hospitals, discharge planners, clinicians, and community stakeholders.

• Serve as a trusted advisor to referral sources by clearly articulating appropriate levels of care and treatment pathways.

• Represent the organization at industry events, community engagements, and professional forums.

• Maintain a strong working knowledge of treatment modalities, levels of care, and best practices for substance use and co-occurring disorders.

• Collaborate with clinical and case management teams to support discharge planning and continuity of care initiatives.

• Maintain accurate and timely documentation of referral activity, relationships, and pipeline management within the CRM system.

• Manage expenses in accordance with company guidelines and reporting requirements.

Core Competencies:

• Relationship driven with strong business development acumen

• Deep understanding of behavioral health and clinical pathways

• Results oriented with a focus on measurable growth outcomes

• Highly collaborative across clinical and operational teams

• Exceptional communication skills across all stakeholder levels

• Strong organizational discipline and data driven decision making

Work Environment and Expectations:

• Frequent local and regional travel to support outreach and relationship development

• Active participation in events, meetings, and community engagement initiatives

• Ability to independently manage a defined territory and referral pipeline while maintaining alignment with BriteLife's overall growth strategy

• Ability to work collaboratively with admissions, clinical, marketing, and operational teams to support an exceptional referral and patient experience

• Flexibility to respond to changing market conditions and identify new opportunities for outpatient growth

EEO Statement

All BLR subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. BLR subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success.