Marketing Communications Specialist

Aramark Student Nutrition provides food and nutrition services to over 350 school districts in the U.S. It offers public and private education institutions a variety of dining options including breakfast and lunch programs, after-school snacks, catering, nutrition education and retail operations. We partner with schools to create culinary experiences that propel students to success. Our goal is to provide healthy, nutritional meals with a stellar dining experience for our communities. For more information on Aramark's Student Nutrition food service programs, please visit - Link here Aramark Student Nutrition - Aramark

The Marketing Specialist is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions.  This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards. 

Job Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis 

• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction 

• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs) 

• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing 

• Build Relationships with clients, organization department heads and subgroups/ community groups 

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice. 

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience 

• Requires people management experience for at least 2-3 direct reports 

• Requires a bachelor’s degree or equivalent experience in business or marketing 

• A proven ability to increase sales and measure the impact/return on investment on implementation of programs 

• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically 

• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills 

• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks 

• Valid driver’s license and vehicle 

Education