Asst General Manager, Sales

Asst General Manager, Sales

The Assistant General Manager (AGM), Sales is a key business partner to the General Manager, responsible for leading Product Sales Managers (PSMs) and driving sales, service excellence, and operational performance across assigned categories and brands. This role serves as a critical link between global merchandising teams and customers, ensuring merchandising strategies are effectively executed while continuously improving team productivity, customer experience, and commercial results. Drive Store Productivity & Service Experience Lead and develop a team of Product Sales Managers (PSMs) to execute merchandising and sales strategies aligned with Global and Division Merchant priorities Drive customer penetration, spend targets, market share growth, and overall store productivity Ensure PSMs are knowledgeable in brand strategies, assortments, collections, and storytelling, and effectively translate this knowledge to their sales teams Partner with Merchandising and Marketing teams to execute promotional calendars and in-store initiatives Encourage proactive selling behaviors that increase sales, customer engagement, and team productivity Monitor competitor activity and market trends to identify opportunities and risks Participate in sales forecasting and support redevelopment initiatives as required Build strong partnerships with lease brand partners and JV stakeholders to ensure seamless collaboration and business growth Team Leadership & Talent Development Communicate company objectives and ensure teams remain focused on customer experience, productivity, and sales performance Establish clear goals and accountability measures for PSMs and sales teams through regular coaching and performance reviews Train, coach, and motivate teams to meet or exceed sales and profitability goals while role modeling DFS values and service expectations Partner with the General Manager and Human Resources to support succession planning, employee engagement, retention, and development initiatives Address performance concerns promptly and implement corrective action plans when necessary Support recruitment and selection of management, team lead, and sales talent Store Planning & Presentation Partner with Store Operations, Merchandising, and Visual teams to execute store presentation, promotional activities, and visual merchandising standards Ensure consistent execution of DFS and vendor visual merchandising directives Maintain a safe working environment by ensuring health and safety procedures are followed and risks are addressed appropriately Communication & External Engagement Collaborate with cross-functional partners including Operations, Talent Management, Merchandising, Marketing, and Global CSC teams on store priorities and business needs Represent DFS professionally through participation in community, charity, and local initiatives Promote a positive professional image and uphold DFS values at all times Ideal Candidate Bachelor's Degree in Management, Business or equivalent preferred 4 years' retail store management required; regional and market leadership experience with merchandising and financial accountability highly desired Able to effectively operate in a culturally diverse environment with astuteness and sensitivity Able to work under stringent deadlines and high pressure and be able to prioritize a heavy workload with multiple deadlines Strong analytical skills; ability to work with complex issue Able to make sound decisions with relevant facts at hand; do not shy away from conflict Good problem solving skills Strong communication skills, both oral and written and be comfortable in making high level presentations Ability to work independently and on weekends and outside of regular office hours, if required Benefits: Day One Health Benefits 401k Plan Contributions Paid Time Off Paid Holidays Bonus Eligible Parking Reimbursement Employee Discounts The salary range for this position is $90,000-$140,000. Placement within this range will be based on experience, qualifications, and internal equity. This role is eligible for an annual bonus program.