Head of Field Marketing - Remote
8x8
8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. Director, North America partner and field marketing We connect people and organizations through seamless communication on the industry's most integrated platform for customer experience, combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. com, and follow us on LinkedIn, X, Facebook, and Instagram. Location: Remote, United States Full-time Experience: 7+ years in partner, channel, and field marketing, including experience leading a team. The Director, North America partner and field marketing owns the strategy, budget, and execution for partner marketing, regional field marketing, and 8x8's major industry tradeshows across the region. You will lead a team of channel marketing and field marketing managers, working hand in hand with sales, channel, and demand generation leaders. You will turn partner and field programs into measurable pipeline and bookings, and make 8x8 the easiest partner to sell with. Own the North America partner and field marketing strategy, annual plan, and budget, aligned to the regional go-to-market plan and pipeline targets. Lead and develop a team of channel marketing managers, field marketing managers, and contractors. Own priorities, performance management, and team structure. Build and manage marketing relationships with strategic partners, including technology solution distributors (TSDs), agents, resellers, and system integrators. Create joint marketing plans that drive demand and incremental revenue. Drive programs that recover and grow TSD pipeline, increase partner-sourced pipeline, and recruit new partners. Measure pipeline, bookings, and cost per opportunity, and shift investment to what works. Lead regional field marketing, including integrated campaigns, executive events, roadshows, and account-based programs that create net-new opportunities and accelerate existing ones. Manage the market development funds (MDF) program and planning process. Partner with channel sales, field sales, and BDR leaders to align activation plans to sales outcomes. Work with demand generation, content, product marketing, and brand teams so partner and field campaigns share consistent messaging and the customer is the hero. Report on performance, budget, and ROI to marketing and executive leadership on a regular cadence. Bachelor's degree in marketing, business, or a related field.
- 7+ years in partner, channel, or field marketing, preferably in SaaS, telecom, or the IT channel, including experience leading a team.
- Experience in the telecommunications industry, with direct experience working with technology solution distributors (TSDs) to build programs, drive partner-sourced pipeline, and grow revenue.
- Strong understanding of enterprise sales cycles, the buyer's journey, and the channel business model.
- Strong financial skills, including budget ownership, MDF management, and ROI analysis.
- Metric-driven, with the ability to draw insight from complex marketing data.
- Proficiency with Salesforce, Marketo, and Google Workspace or Microsoft Office.
- Excellent communication and influence skills, with the ability to work with executives, sales leaders, and partners.
- Ability to travel up to 30% for tradeshows, partner meetings, and field events.
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