Senior Engagement Manager

Senior Engagement Manager

We're looking for a Senior Engagement Manager to join our growing Marketing Services team. This role is ideal for someone who combines deep email marketing expertise with strong project management and client leadership skills.

You'll partner closely with cross-functional teams to deliver complex marketing programs for enterprise clients, drive renewals and expansions, and help build scalable processes that elevate the team.

The ideal candidate has a strong understanding of marketing automation platforms and lifecycle strategy, with proven success leading enterprise clients through technical and strategic initiatives.

Responsibilities:

• Serve as the primary point of contact for enterprise-level clients, ensuring all deliverables are aligned to business goals and executed on time and at high quality.
• Translate client goals into actionable marketing objectives and measurable deliverables.
• Oversee and project manage all campaign activities, including email builds, QA, approvals, and deployment coordination across creative and technical teams.
• Partner with clients on email and CRM strategy, providing guidance on segmentation, testing, personalization, and optimization.
• Lead cross-functional teams (developers, strategists, designers, and PMs) to deliver integrated MarTech programs that drive measurable impact.
• Identify growth opportunities within accounts and support renewals and expansions in collaboration with leadership.
• Contribute to internal process improvements and mentor mid-level CSMs and Project Coordinators to build team capability and scalability.
• Participate in resourcing, forecasting, and capacity planning discussions with leadership to ensure consistent delivery quality.

Qualifications:

• 7+ years of experience in Email Marketing, CRM, or Lifecycle Marketing within an agency, SaaS, or marketing technology environment.
• Proven experience managing enterprise or multi-brand clients with complex marketing automation and data structures.
• Strong working knowledge of platforms such as Iterable, Braze, Salesforce Marketing Cloud, or similar tools.
• Solid understanding of audience segmentation, personalization logic, A/B testing, and campaign analytics.
• Demonstrated expertise in project management, with the ability to oversee multiple concurrent workstreams.
• Excellent communication and client relationship skills, with confidence managing executive-level discussions.
• Highly organized, adaptable, and proactive, with a passion for structure and process in a fast-paced environment.
• Experience mentoring or coaching junior team members or project coordinators preferred.

Life at Apply Digital:

At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:

Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.

An inclusive and safe environment: We're truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.

Generous vacation policy: Work-life balance is key to our team's success, so we offer ample time away from work to promote overall well-being.

Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements: We work in a variety of ways, from remote to in-office, to a blend of both.