Director, E-Commerce

KEY RESPONSIBILITIES Performance Marketing & Channel Portfolio Strategy Lead performance marketing strategy and paid media investment across paid and owned channels including Meta, Google, YouTube, TikTok, affiliates and emerging platforms. Own channel mix optimization, incrementality testing, and creative testing frameworks to scale efficient customer acquisition. Optimize channel mix using portfolio modeling to maximize incremental return and reduce cannibalization across DTC, wholesale, and marketplace channels. Champion rigorous experimentation across media, creative, audience segmentation, and landing experience. Evaluate own versus rent decisions across channel and platform investments. Retention, Lifecycle & Customer Economics Oversee lifecycle marketing across email, SMS, loyalty, and CRM. Develop cohort-based strategies to improve repeat purchase rate and extend customer lifetime value. Build segmentation models that inform promotional targeting, merchandising, and personalization. Monitor churn, return behavior, and satisfaction metrics to inform revenue strategy. Analytics, Attribution & Marketing Effectiveness Own digital analytics and performance reporting across all ecommerce channels. Establish KPI frameworks including CAC, LTV, contribution margin, ROAS, retention cohorts, churn, and return rates. Champion incrementality testing and multi-channel attribution best practices. Partner with Finance to align marketing investments with revenue and margin goals. Site Experience, Merchandising & Conversion Own digital merchandising strategy, onsite storytelling, and conversion optimization. Drive improvements in conversion rate, average order value, product attachment, and customer satisfaction. Partner with Technology to implement personalization and testing capabilities that improve efficiency and customer experience. Maintain a disciplined testing roadmap that accelerates organizational learning. Inventory Strategy, Forecasting & Channel Alignment Partner closely with the Forecasting and Operations team, and Finance to align demand generation with inventory planning and working capital efficiency. Integrate promotional planning, media investment, and product launch cadence into forward-looking demand forecasts to optimize inventory available. Provide proactive visibility on demand risk, revenue forecasting, and supply constraints OUR IDEAL CANDIDATE 6+ years of progressive direct to consumer (D2C), digital, ecommerce leadership experience within high-growth retail and/or beauty categories. Proven track record of scaling a digital revenue engine with disciplined CAC, LTV, and margin management. Deep expertise in performance marketing and paid media optimization at scale, including experience managing significant digital media budgets. Demonstrated experience managing pricing architecture and promotional trade-offs. Experience leading cross-functional teams across performance marketing, analytics, creative, engineering, and merchandising. Strong financial fluency and ability to translate marketing performance into enterprise value. Comfortable operating as both strategic leader and disciplined operator. CPG experience is mandatory. WHY THIS ROLE This role offers the opportunity to lead the companys primary revenue driver, shape the financial discipline of the digital business, and work in close partnership with executive leadership to scale Homecourts next chapter of growth. WHAT WE OFFER Competitive compensation Annual bonus 100% employer-covered health, dental, and vision insurance 401(k) with 4% company match Unlimited PTO, plus sick leave Generous parental leave Company holidays Hybrid work model based in Marina Del Rey Cell phone reimbursement 50% employee discount on all Homecourt products We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, veteran status, or any other status protected by applicable law.Homecourt is committed to providing reasonable accommodation to qualified individuals with disabilities in the application or interview process, and for essential job functions. If you needassistanceor accommodation, please contact View email address on click.appcast.io 
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