Lead Product Strategy Manager (Retention and Engagement)

About the Role Wells Fargo is seeking a Lead Product Manager to join the Consumer Banking Deposits – Mass Market Financial Products team. This team is accountable for shaping differentiated product value propositions, designing compelling customer experiences, and executing go-to-market strategies that drive sustainable customer and balance growth while maintaining high customer satisfaction. You will be a key member of this team and play a critical part in informing and advancing product strategy through rigorous research and data-driven insights. You will partner closely with cross-functional stakeholders to translate customer, market, and performance analytics into clear product strategies and recommendations that support business priorities and long-term growth objectives. Learn more about the career areas and business divisions at wellsfargojobs.com. In this role, you will: Lead complex initiatives, including the development and execution of programs for new products and product enhancements Conduct market research and results-oriented analysis to inform strategy for major products and services Review, assess, and analyze complex product lines and services to identify opportunities for growth, optimization, and improved customer outcomes Make informed decisions in complex, multi-faceted situations by evaluating global market dynamics, emerging trends, and regulatory considerations Oversee risk management activities to ensure successful delivery of commitments while enabling new initiatives and innovation Collaborate and consult with managers, business partners, scrum masters, project managers, and delivery teams to resolve issues and achieve project goals Lead projects or teams and provide mentorship and guidance to less experienced staff to support talent development and strong execution Required Qualifications: 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Desired Qualifications: Strong understanding of banking products and services, specifically deposit products Strong product and program management expertise, including roadmap development, strategy, and end-to-end lifecycle delivery. Highly analytical and data-driven, with the ability to synthesize insights, financials, and metrics to inform decisions and identify opportunities Effective executive communicator with the ability to deliver compelling, data-backed presentations and strategic narratives Demonstrated ability to assess market and competitive dynamics and drive improvements to customer experience and operational efficiency Strong influencer and relationship builder, able to lead cross-functional teams and gain alignment across senior leaders and key partners Results-oriented self-starter with a strong sense of urgency, capable of operating independently while mobilizing resources and motivating teams Skilled in visualizing, articulating, and solving complex problems while operating effectively in ambiguity within a highly matrixed organization Strong PowerPoint and Excel skills, with the ability to develop executive-level presentations using strong visualization and storytelling techniques to translate complex data into actionable insights Job Expectations: This job offers a hybrid work schedule. Ability to travel up to 10% Posting Locations: 2700 and 2800 S. Price Road, Chandler, Arizona 11601 N Black Canyon Hwy, Phoenix, Arizona 550 S 4th St, Minneapolis, Minnesota 401 S Tryon St, Charlotte, North Carolina 3075 Loyalty Circle, Columbus, Ohio Required locations listed above. Pay Range: Minneapolis: $119,000- $206,000 annual Actual salary will depend on location, experience, and qualifications. Please note: Job posting may come down early due to volume of applicants Pay Range Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities. $119,000.00 - $206,000.00 Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees. Health benefits 401(k) Plan Paid time off Disability benefits Life insurance, critical illness insurance, and accident insurance Parental leave Critical caregiving leave Discounts and savings Commuter benefits Tuition reimbursement Scholarships for dependent children Adoption reimbursement Posting End Date: 6 Jun 2026 *Job posting may come down early due to volume of applicants. We Value Equal Opportunity Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. Wells Fargo Recruitment and Hiring Requirements: a. Third-Party recordings are prohibited unless authorized by Wells Fargo. b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process. #DNP-IND Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune’s 2025 rankings of America’s largest corporations. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories. Additional information may be found at: wellsfargo.com wellsfargojobs.com For questions on how to search and apply, visit frequently asked questions.