CRM Coordinator

CRM Coordinator – New York, NY The DTC & Growth team sits at the center of ESPN's direct-to-consumer business, bridging sports fandom and DTC growth across the full customer journey. We bring together product marketing, subscriber strategy, CRM, DTC creative, and marketing operations to acquire, convert, and retain subscribers across ESPN's digital products – from the ESPN app and Fantasy app to our streaming subscriptions and bundle. We focus on the fan experience end to end: driving discovery and acquisition, deepening engagement, and building lifecycle strategies that turn first-time users into lifelong fans. Responsibilities Manage end‑to‑end deployment of CRM campaigns across email, push, and in‑app messaging channels. Partner closely with ESPN's Marketing Operations team to ensure accurate audience targeting, campaign setup, QA, scheduling, and execution. Coordinate cross‑functional stakeholders to manage campaign intake, timelines, creative assets, approvals, and launch readiness. Verify all campaigns are launched on time and that messaging, targeting, links, and creative assets meet quality standards. Serve as a key point of contact for Brand Marketing, Product Marketing, Media, Programming, and other business stakeholders on CRM capabilities, campaign planning, prioritization, and scheduling. Support the execution of lifecycle marketing programs across onboarding, engagement, and retention. Monitor campaign performance and analyze results to identify insights, optimization opportunities, and best practices. Develop recurring reports, presentations, and executive summaries that communicate campaign performance, testing results, and business impact. Assist in the development and management of CRM testing roadmaps, including audience segmentation, messaging, creative, and channel strategy. Collaborate with Analytics, Product, Operations, and Marketing teams to improve customer experiences and drive subscriber growth, engagement, retention, and lifetime value. Required Qualifications Minimum 3 months’ experience in CRM/digital, marketing, or related field. Hands‑on program execution and management in a dynamic environment. Collaborative mentality with multiple stakeholders and teams. Proven track record of delivering on time. Excellent communication skills and high responsiveness. Self‑starter with great passion for delivering excellent customer experiences. Great attention to detail. Preferred Qualifications Resourceful, open‑minded, can‑do positive attitude who is inspired by challenges. Understanding of sports media landscape and how seasonal sports moments influence DTC subscriber acquisition, engagement, and retention. Experience managing complex projects with multiple teams and components. Education Required: High school diploma or equivalent. Preferred: Bachelor’s degree in marketing or related field. Compensation & Benefits Pay range: $56,600.00 to $75,900.00 per year (based on a 40‑hour work week). The base pay will be adjusted based on internal equity and individual qualifications. A bonus and/or long‑term incentive units may be provided, plus a full range of medical, financial, and other benefits. #J-18808-Ljbffr 1213 ESPN Sales & Marketing, Inc.