Marketing Specialist I

Description Title: Marketing Specialist I Department: Commercial Office Location: Houston, TX Supervisor: Head of Market Intelligence & Communication FLSA Status: Exempt Position Status: Permanent, Full-time Work Status: Hybrid MARKETING MANAGER Hanwha Qcells USA Corp (Qcells USA), headquartered in Houston, CA, specializes in providing utility-scale modules, solar photovoltaic (PV), and battery energy storage systems (BESS) project development, along with Engineering, Procurement, and Construction (EPC) services for solar and BESS projects nationwide. Qcells USA delivers comprehensive turnkey solutions encompassing the entire utility-scale project lifecycle. By choosing Qcells USA for turnkey solutions, customers can reduce uncertainty and risk, leading to enhanced investment returns and contributing to a more sustainable future. Qcells USA’s complete turnkey solutions seamlessly integrate the expertise of our Development, Module, and EPC teams, while ensuring close coordination with other vital internal groups such as Project Finance, Systems Integration, and Legal. This collaborative approach ensures that Qcells USA projects deliver exceptional value and performance. With several multi-billion-dollar investments, Qcells is pioneering the establishment of the only complete module supply chain in the U.S., including the expansion of our Georgia module manufacturing facility, which stands as the largest in the Western Hemisphere. As an integral part of the global Qcells brand, Qcells USA benefits from a legacy of excellence in photovoltaic manufacturing. Qcells is renowned worldwide for its high-performance, superior-quality solar cells and modules. With dual headquarters in Seoul, South Korea (Global Executive HQ) and Thalheim, Germany (Technology & Innovation HQ), Qcells operates under the umbrella of Hanwha Group, a FORTUNE Global 500 company and one of the top 8 business conglomerates in South Korea. SUMMARY The Marketing Specialist I is a Marketing Strategy and Execution expert driving product and service marketing across Qcells, USA's Module and EPC businesses. This position’s primary focus is Module and EPC sales Enablement - converting market positioning, product differentiation, and policy insight (IRA Domestic Content credit FEOC restrictions) into the marketing promotions contest, video media collateral and processes that Sales use to win EPC deals. The critical qualification is B2B marketing experience and renewable energy, clean energy, or infrastructure, combined with a strong sales enablement or product-marketing discipline. Above all, the successful candidate understands that IRA domestic contents, bonus credit and inspire implications, FEOC restrictions and technology advantages - and can translate that into pitch decks, proposal content, competitive marketing positioning. An RFP response materials that hold up front of utility scale buyers, developers and IPPS. The role works in closed day-to-day coordination with the sales team while carrying consistent messaging across the same channel as marketing communication owns broadly exhibitions that customer event and internal communications where those touchpoints intersect with active pipeline. Success in this role requires working fluency in the US utility scale Solar market, disciplined marketing budget, ROI analysis, and brand consistency across all outputs. It also requires the judgment to convert market positioning and policy into sales ready narratives that advance both the sales pipeline and the market intelligence and communication teams mandate. This position reports to the Head of Market Intelligence & Communication or another management personnel that the CEO of the Company may designate. This position is Hybrid located in Houston, TX office reporting to the office up to 4 days per week and working hours are Monday through Friday, from 8:00am to 5:00pm or 9:00am to 6:00pm local time. This position is expected to travel up to 40%. Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment visa at this time. ESSENTIAL JOB FUNCTION & RESPONSIBILITIES Marketing Strategy & Market Positioning Own the sales-facing marketing strategy that positions Qcells EPC as the leading integrated solutions provider in the U.S. utility-scale market, translating market intelligence and policy dynamics (IRA Domestic Content bonus credit, FEOC restrictions) into a differentiated, buyer-relevant value proposition. Continuously assess competitor positioning and market shifts, adjusting messaging strategy to keep Qcells EPC's differentiation current and defensible. Marketing Initiative Planning & Budget Approval Build the business case, budget, and ROI justification for new marketing initiatives, and manage the initiative through HQ's approval process from proposal to sign-off. Own the end-to-end planning and execution of approved initiatives, ensuring delivery stays within approved scope and budget. Sales Enablement Content & Collateral Direct the full library of sales-facing materials — pitch decks, proposal templates, one-pagers, case studies, and technical/commercial capability documents — ensuring every asset reflects current strategy, brand standards, and market positioning. Manage external creative and video agencies to sustain a weekly content cadence for sales-supporting assets. Account-Based Marketing & RFP Support Design and execute account-based marketing programs targeting priority developers (IPPs), EPCs, and utility-scale buyers, aligning content and messaging to each target account's specific position in the pipeline. Own the RFP/RFI response process for Marketing-owned content, maintaining a current library of reusable, compliant response language that reflects the broader positioning strategy. Coordinate with Legal, Project Finance, and Systems Integration to ensure proposal content reflects accurate technical and commercial positioning. Regular attendance, in accordance with company's attendance policy and supervisory assignment, is an essential job duty requirement for this position. Perform other duties and special projects, as assigned by Management. REQUIRED QUALIFICATIONS Minimum 6+ years in B2B marketing, sales enablement, or product marketing, with direct experience marketing to utility-scale solar developers, EPCs, IPPs, or comparable infrastructure buyers in renewable energy, clean energy, or infrastructure. Working knowledge of the U.S. utility-scale solar market, including IRA provisions, domestic content requirements, FEOC restrictions, and the broader federal policy context. Demonstrated experience building sales collateral, RFP/proposal content, and marketing positioning content for B2B marketing and sales. Direct experience partnering with Sales and Business Development functions at the account or pipeline level. Experience tracking marketing budgets, invoices, and ROI, including variance monitoring and structured reporting to leadership. Strong written and verbal communication skills, with the ability to translate technical/policy content into sales-ready narratives. PREFERRED QUALIFICATIONS Account-based marketing (ABM) experience in the EPC or renewable energy industry, ideally including direct marketing experience to project developers/IPPs. Familiarity with CRM (Salesforce) and marketing analytics/reporting platforms (Tableau, Power BI). Demonstrated experience building and gaining approval for marketing initiatives through a formal corporate budget approval process — including business case development, ROI justification, and stakeholder sign-off. EXAMPLES OF PHYSICAL DEMANDS Stationary Position: frequently remains stationary up to 90% of the time and sitting up to 8 hours in a day Move/Traverse: infrequently bend, stand, stoop and/or walk Carry Weight: infrequently carry weight and/or lift objects (light to heavy) weighing up to 10 pounds Hearing and Speech: frequently communicates with the ability to hear and talk on a regular basis with employees, coworkers, and all personnel matters; must be able to exchange accurate information in these situations Sight: frequent use of sight to detect images on computer, office documents, and office objects near and far Climb: occasionally ascends/descends on stairway to get to office upper and lower floors Travel: up to 40% as needed EXAMPLES OF WORK ENVIRONMENT Regular professional, office business setting Noise level ranges from low to moderate (if in office setting) Noise level ranges from moderate to high (if on construction worksite) Under the Office Mobilization Plan (OMP) policy, the role may transition to an onsite or hybrid arrangement, as determined by business needs and the Head of Department Hanwha Qcells is proud to be an at-will Equal Opportunity Employer and prohibits discrimination against race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, pregnancy, citizenship, disability, protected veteran status and any other classification protected by applicable federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. It is important to note that the job descriptions provided by Qcells USA Corp are not intended to be comprehensive lists of all duties, responsibilities, or qualifications associated with the positions. Duties and responsibilities may change at any time with or without notice, reflecting our dynamic and evolving work environment. We are committed to the full inclusion of all qualified individuals. As part of this commitment, Hanwha Qcells will provide reasonable accommodations to all qualified individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment. Please contact us to request accommodations at View email address on click.appcast.io. #J-18808-Ljbffr