Marketing Specialist

Marketing SpecialistYou'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team.Duties include:Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our teamDefining, measuring, evaluating, and reporting relevant KPIs.Working cross-departmentally to align campaign strategies and goals across the organizationProviding ongoing actionable insights into campaign performance to relevant stakeholdersConducting keyword and website research, ad grouping, and audience targetingMaintaining knowledge of industry best practices and new technologiesQualifications include:2-5 years of search engine marketing (SEM) experience2-5 years of experience with HubSpot and inbound marketing methodologyCertifications in Google Ads, Google AnalyticsStrong knowledge of reporting tools and dashboards such as Databox or MS Power BIEffective writing, verbal communication and presentation skillsStrong analytic skills and ability to relate results to client business objectivesProficient project management skillsAble to multitask, organize, prioritize and structure workload